University of Central Florida — United States
Business, Management and Accounting · Social Sciences
Accepting Students?
No reports yet. Know if this professor is taking students?
Research Topics
Consumer Behavior in Brand Consumption and Identification(56), Digital Marketing and Social Media(36), Behavioral Health and Interventions(23), Diverse Aspects of Tourism Research(22), Decision-Making and Behavioral Economics(19)
Publications156 total
Frequent Co-authors
Seongseop Kim(18), Jacob C. Lee(10), Jongwon Park(7), Yuri Seo(6), Yuanyuan Cui(6), Marilyn Giroux(5), Jeong Hyun Kim(5), Jooyoung Park(5), Changju Kim(5), Frank Badu‐Baiden(4), Peter B. Kim(4), Roger Marshall(4), Yung Kyun Choi(4), Jihoon Jhang(3), Jae‐Eun Kim(3), Héctor González‐Jiménez(3), Seongsoo Jang(3), Daniel Chaein Lee(3), Jaeseok Lee(3), Mark T. Spence(3)