Jooyoung Park

Peking University — China

Business, Management and Accounting · Social Sciences

12h-index606citations25works4.82yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(11), Digital Marketing and Social Media(11), Decision-Making and Behavioral Economics(4), Consumer Retail Behavior Studies(4), Behavioral Health and Interventions(4)

Publications25 total

Disruptive but costly: How upside-down logos backfire in consumer responses to brands
Journal of Retailing and Consumer Services·2025· 1 cited
Meme advertising for luxury brands: effects on perceived funniness and sharing intention
International Journal of Advertising·2025· 5 cited
The Impact of Infectious Disease Threat on Emotional Electronic Word-Of-Mouth During the Covid-19 Pandemic
Journal of Organizational Computing and Electronic Commerce·2025Open Access
Two-Sided Impacts of Service Provider’s Identity Disclosure in e-Customer Service Platforms: Evidence from Two Field Experiments
Information Systems Research·2024· 2 cited
Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity
Journal of Retailing and Consumer Services·2024· 16 citedOpen Access
Reactance Theory, Freedom Seeking, Protesting, and Other COVID-19 Behaviors
2023· 2 cited
When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making
Journal of Travel Research·2023· 129 cited
CONSUMERS EVALUATION FOR THE PRODUCTS WITH BLOCKCHAIN: THE ROLE OF KNOWLEDGE AND QUALITY OF PRODUCTS
Global Fashion Management Conference·2023
EXPERIMENTAL INVESTIGATION OF THE POSITIVE ROLE OF BLOCKCHAIN IN SOCIAL EXCHANGE
Global Fashion Management Conference·2023
Decisions with ChatGPT: Reexamining choice overload in ChatGPT recommendations
Journal of Retailing and Consumer Services·2023· 113 citedOpen Access
Equity Crowdfunding and Startup Performance
SSRN Electronic Journal·2023· 2 citedOpen Access
The impact of childhood environments on the sunk‐cost fallacy
Psychology and Marketing·2022· 8 citedOpen Access
Mindfully aware and open: Mitigating subjective and objective financial vulnerability via mindfulness practices
Journal of Consumer Affairs·2022· 10 citedOpen Access
The impact of socioeconomic status on preferences for sustainable luxury brands
Psychology and Marketing·2022· 21 citedOpen Access
The influence of mindset abstraction on preference for mixed versus extreme approaches to <scp>multigoal</scp> pursuits
Journal of Consumer Psychology·2022· 7 cited
Predicting Firm Market Performance Using the Social Media Promoter Score
Marketing Letters·2022· 5 cited
The impact of infectious disease threat on consumers' pattern‐seeking in sequential choices
Psychology and Marketing·2021· 22 cited
COVID-19 Restrictions and Variety Seeking in Travel Choices and Actions: The Moderating Effects of Previous Experience and Crowding
Journal of Travel Research·2021· 56 citedOpen Access
The effect of shopping channel (online vs offline) on consumer decision process and firm's marketing strategy
Internet Research·2021· 31 cited
An Evolutionary Perspective in Tourism: The Role of Socioeconomic Status on Extremeness Aversion in Travel Decision Making
Journal of Travel Research·2021· 22 cited
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Frequent Co-authors

Jungkeun Kim(17), Jihoon Jhang(7), Changju Kim(5), Jacob C. Lee(5), Jaehoon Lee(4), Jeong Hyun Kim(3), Jaeseok Lee(3), Seongseop Kim(3), Daniel Chaein Lee(3), Areum Cho(3), Drew Franklin(2), Roger Marshall(2), Marilyn Giroux(2), Felix Septianto(2), Tae Hyun Baek(2), Sunghun Chung(2), Brian King(1), Héctor González‐Jiménez(1), Yung Kyun Choi(1), Seongsoo Jang(1)