Edwin Rajah

Otago Polytechnic — New Zealand

Business, Management and Accounting · Social Sciences

6h-index268citations20works0.02yr avg
OpenAlex↗ORCID↗Google Scholar↗Lab page↗

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Research Topics

Customer Service Quality and Loyalty(3), Digital Marketing and Social Media(3), Consumer Behavior in Brand Consumption and Identification(2), Environmental Sustainability in Business(2), Management and Marketing Education(2)

Publications20 total

Leveraging Blogging to Enhance Student Engagement, Deep Learning and an Applied Learning Orientation for Marketing Education
2025
Authentic Learning in Action: Adopting the Guest Lecture Route to Promote Student Engagement and Deep Learning
2025
Deploying Web-based Virtual Simulations in Marketing Strategy to Facilitate Experiential Learning and Learner Capability Development
2025
Developing Critical Thinking Capabilities for International Postgraduate Learners in a New Zealand ITP
Rere Āwhio - The Journal of Applied Research and Practice·2024
Key Factors for Selecting Aotearoa New Zealand Tertiary Education Providers: International Students’ Perspectives
2023Open Access
The Role of Performance Reviews to Enhance Call Centre Agents’ Performance
Rere Āwhio - The Journal of Applied Research and Practice·2023Open Access
Using Chatbots in Customer Service: A Case Study of Air New Zealand
2022· 6 citedOpen Access
Fostering an Inclusive Religious and Spiritual Working Environment in Higher Education Institutions
Advances in human resources management and organizational development book series·2022· 1 cited
A Conceptual Evaluation of Healthy Eating and Physical Activity for Office Workers Applying the Socio-Ecological Model
Rere Āwhio - The Journal of Applied Research and Practice·2022Open Access
Untitled
Rere Āwhio - The Journal of Applied Research and Practice·2022Open Access
Personality and Motivation in Key Account Manager Job Performance--Model
PsycTESTS Dataset·2019· 1 cited
The role of personality and motivation on key account manager job performance
Industrial Marketing Management·2018· 70 cited
Abstract P-132: PEDIATRIC CRITICAL CARE IMPLEMENTATION IN RESOURCE LIMITED SETTINGS: APPLICATION OF COMMUNITY-BASED GROUP MODEL BUILDING
Pediatric Critical Care Medicine·2018
Consumers' beliefs about firm’s CSR initiatives and their purchase behaviour
Marketing Intelligence & Planning·2016· 58 cited
Happiness, Willingness-to-Share and Materialism in the Experiential Purchase
Developments in marketing science: proceedings of the Academy of Marketing Science·2016· 4 cited
Understanding barriers to optimal medication management for those requiring long-term dialysis: rationale and design for an observational study, and a quantitative description of study variables and data
BMC Nephrology·2015· 16 citedOpen Access
SP723VALIDATION OF A 3-ITEM HEALTH LITERACY SCREENER IN A MULTIETHNIC NEW ZEALAND DIALYSIS POPULATION
Nephrology Dialysis Transplantation·2015· 2 citedOpen Access
Consumer attitudes toward dietary supplements consumption
International Journal of Pharmaceutical and Healthcare Marketing·2014· 40 cited
Relationship Glue: Customers and Marketers Co-Creating a Purchase Experience
Advances in consumer research·2008· 70 cited
Assessing Brunei Darussalam's Management Training Needs Using a Competency Framework
International journal of employment studies·1993

Frequent Co-authors

Tommi Mahlamäki(2), Timo Rintamäki(2), Trudi Aspden(2), Martin Wolley(2), Mark R. Marshall(2), Gladson Chikwa(2), Xia Zhu(2), Bronwyn P. Wood(2), Indrapriya Kularatne(2), Olufemi Muibi Omisakin(2), Roger Marshall(1), Inwoo Nam(1), Afra Abdeen(1), Sanjaya Singh Gaur(1), Nor Azila Mohd Noor(1), Sheau Fen Yap(1), Kok-Hong Liew(1), Miao Tian(1), Samantha Curd(1), Dharni Kumar(1)