Yuna Choe

Baylor University — United States

Economics, Econometrics and Finance · Social Sciences

3h-index63citations12works0.52yr avg
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Research Topics

Fiscal Policy and Economic Growth(4), Consumer Behavior in Brand Consumption and Identification(2), Decision-Making and Behavioral Economics(2), Economic and Environmental Valuation(2), Color perception and design(2)

Publications12 total

Status Symbols: When Do Consumers Infer Prestige from Trophy Height?
SSRN Electronic Journal·2025Open Access
Fate, Forgiveness, and Brands: How Karmic Beliefs Impact Consumer Responses toward Transgressing Brands
Journal of the Association for Consumer Research·2024· 1 cited
Behavioural interventions to improve financial wellbeing: a focus on budgeting
Edward Elgar Publishing eBooks·2023· 1 cited
Divergent Effects of Budgeting for Gifts versus Personal Purchases
Journal of Consumer Research·2023· 7 cited
Look! don’t let it weigh you down: The effect of visual density on perceived product heaviness and evaluation
Journal of Business Research·2020· 11 cited
Budget Depreciation: When Budgeting Early Increases Spending
Journal of Consumer Research·2020· 41 cited
Budget Depreciation: When Budgeting Early Increases Spending
2020Open Access
Budget Depreciation: When Budgeting Early Increases Spending
Zenodo (CERN European Organization for Nuclear Research)·2020Open Access
Budget Depreciation: When Budgeting Early Increases Spending
Zenodo (CERN European Organization for Nuclear Research)·2020Open Access
Budget Depreciation: When Budgeting Early Increases Spending
Zenodo (CERN European Organization for Nuclear Research)·2020Open Access
8-I: How Temporal Separation in Budgeting Affects Spending Behavior
ACR North American Advances·2017
How Heavy Is Your Smartphone? Imaginary Weight Perception of Smartphone Users and Its Impact on Product Evaluation
ACR North American Advances·2016· 2 cited

Frequent Co-authors

Christina Kan(6), Youseok Lee(1), Haipeng Chen(1), Sang‐Hoon Kim(1), Evan Polman(1), Sang-Hoon Kim(1), Youseok Lee(1), Dilip Soman(1), Khue Vo(1), Christina Kan(1), Mathew S. Isaac(1)