Hilke Plaßmann

INSEAD — France

Neuroscience · Life Sciences

28h-index6.8kcitations113works3.92yr avg
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Research Topics

Neural and Behavioral Psychology Studies(38), Decision-Making and Behavioral Economics(25), Consumer Behavior in Brand Consumption and Identification(22), Psychology of Moral and Emotional Judgment(16), Behavioral Health and Interventions(10)

Publications113 total

Mapping the brain atrophy mediating increased impatience for reward in frontotemporal dementia
Communications Biology·2026Open Access
Topographical distribution of structural impairments mediating increased impatience for reward
2025Open Access
Social influence effects on food valuation generalize based on conceptual similarity
Appetite·2025Open Access
Three Assumptions Underlying Customer Value Management
2025
Social influence effects on food valuation generalize based on conceptual similarity
2024Open Access
A structural MRI marker predicts individual differences in impulsivity and classifies patients with behavioral-variant frontotemporal dementia from matched controls
2024· 2 citedOpen Access
A structural MRI marker predicts individual differences in impulsivity and classifies patients with behavioral-variant frontotemporal dementia from matched controls
2024Open Access
Beneficial Effects of Synbiotics on the Gut Microbiome in Individuals with Low Fiber Intake: Secondary Analysis of a Double-Blind, Randomized Controlled Trial
Nutrients·2024· 11 citedOpen Access
High delay discounting relates to core symptoms and to pulvinar atrophy in frontotemporal dementia
2024· 3 citedOpen Access
Impact of the gut microbiome composition on social decision-making
PNAS Nexus·2024· 24 citedOpen Access
Impact of Synbiotic Intake on Liver Metabolism in Metabolically Healthy Participants and Its Potential Preventive Effect on Metabolic-Dysfunction-Associated Fatty Liver Disease (MAFLD): A Randomized, Placebo-Controlled, Double-Blinded Clinical Trial
Nutrients·2024· 7 citedOpen Access
Body mass index–dependent shifts along large-scale gradients in human cortical organization explain dietary regulatory success
Proceedings of the National Academy of Sciences·2024· 8 citedOpen Access
Why People Post
SSRN Electronic Journal·2024Open Access
Understanding the Intersections of Stress and the Marketplace to Improve Consumer Well-Being
SSRN Electronic Journal·2024Open Access
Reconsidering the path for neural and physiological methods in consumer psychology
Journal of Consumer Psychology·2023· 25 citedOpen Access
Preprint - Impact of the Gut Microbiome Composition on Social Decision-Making
2023· 2 citedOpen Access
Altering experienced utility by incidental affect: The interplay of valence and arousal in incidental affect infusion processes.
Emotion·2023· 7 citedOpen Access
An fMRI-Based Brain Marker of Individual Differences in Delay Discounting
Journal of Neuroscience·2023· 45 citedOpen Access
Altered delay discounting in neurodegeneration: insight into the underlying mechanisms and perspectives for clinical applications
Neuroscience & Biobehavioral Reviews·2023· 15 citedOpen Access
Investigation of whether oxytocin and trust play a role in placebo effects of marketing actions
2022Open Access
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Frequent Co-authors

Peter Kenning(11), Bernd Weber(6), Leonie Koban(6), John P. O’Doherty(5), Antonio Rangel(5), Marie‐Christine Simon(5), Baba Shiv(4), Michael Deppe(4), Wolfram Schwindt(4), Harald Kugel(4), Carolyn Yoon(3), Cendri A. Hutcherson(3), Dieter Ahlert(3), Uma R. Karmarkar(3), Liane Schmidt(3), Daniela S. Schelski(3), Aakash Mantri(3), Scott A. Huettel(2), P. Kenning(2), Mónica Dias-Teixeira(2)