Baba Shiv

Stanford University — United States

Decision Sciences · Social Sciences

39h-index10.0kcitations124works0.02yr avg
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Research Topics

Decision-Making and Behavioral Economics(33), Consumer Behavior in Brand Consumption and Identification(31), Neural and Behavioral Psychology Studies(21), Behavioral Health and Interventions(19), Psychology of Moral and Emotional Judgment(13)

Publications124 total

Altering experienced utility by incidental affect: The interplay of valence and arousal in incidental affect infusion processes.
Emotion·2023· 7 citedOpen Access
Revisiting the Customer Value Proposition: The Power of Brand Emotion
Psychology Press eBooks·2023· 1 cited
Brain activity forecasts video engagement in an internet attention market
Proceedings of the National Academy of Sciences·2020· 60 citedOpen Access
Neuroscientific Methods and Tools in Consumer Research
2019· 1 cited
Promoting Consumption Experiences by Positive Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes
SSRN Electronic Journal·2018Open Access
Wanting to like: Motivation influences behavioral and neural responses to social feedback
2018· 9 citedOpen Access
Promoting Consumption Experiences by Positive Indicental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes
2018
The Impact of Previews on the Enjoyment of Multicomponent Multimedia Experiences
ACR North American Advances·2018
Emotions Know Best: The Advantage of Emotional versus Cognitive Responses to Failure
Journal of Behavioral Decision Making·2017· 24 cited
Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
Journal of Consumer Research·2017· 81 cited
The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference
SSRN Electronic Journal·2017Open Access
Not All Money Is Created Equal: Neural Signature of Mental Accounting
ACR North American Advances·2017· 1 cited
Guilt-Free Indulgence At the Cost of Certainty
ACR North American Advances·2017
The Role of Hedonic Behavior in Reducing Perceived Risk
Psychological Science·2016· 33 citedOpen Access
The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference
Journal of Marketing Research·2016· 8 cited
Modulation of Judgments By Incidental Affect: the Dynamic Integration of Affect and Its Temporal Sustainability
ACR North American Advances·2016· 1 cited
Cardiac Vagal Tone and Risky Decision Making
ACR North American Advances·2016
Shake Hard Play Hard: the Impact of Risk on Consumer Behavior in the Aftermath of Disaster
ACR North American Advances·2016
Should you Sleep on it? The Effects of Overnight Sleep on Subjective Preference‐based Choice
Journal of Behavioral Decision Making·2015· 6 cited
The Taste of a Bad Deal: the Effect of Transactional Utility on Experiential Utility
ACR North American Advances·2015
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Frequent Co-authors

Antoine Bechara(6), Ziv Carmon(4), Dan Ariely(4), Hilke Plaßmann(3), S. Christian Wheeler(3), Joel Huber(3), Irwin P. Levin(3), Ab Litt(3), Stephen M. Nowlis(3), Maya Shankar(3), Christopher T. Simons(3), Charles Spence(3), Alexander Fedorikhin(2), George Loewenstein(2), Tanya L. Chartrand(2), Joshua A. Weller(2), James R. Bettman(2), Gavan J. Fitzsimons(2), Joseph W. Alba(2), John W. Payne(2)