Michael Tsiros

University of Miami — United States

Business, Management and Accounting · Social Sciences

19h-index6.0kcitations49works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(20), Customer Service Quality and Loyalty(16), Decision-Making and Behavioral Economics(11), Consumer Retail Behavior Studies(10), Economic and Environmental Valuation(8)

Publications49 total

Unlimited Testing: Let’s Test Your Emails with AI
Marketing Science·2023· 12 cited
Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time
Journal of Retailing·2021· 69 citedOpen Access
Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns
Journal of Marketing Research·2020· 35 cited
How Mere Manager Response Influences Product Evaluations
ACR North American Advances·2020
Convexity Neglect in Consumer Decision Making
Journal of Marketing Behavior·2017· 3 cited
The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames
Journal of Consumer Research·2016· 107 cited
Effects of Expiration Date-Based Pricing on Brand Image Perceptions
SSRN Electronic Journal·2016Open Access
When More is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs Over Price Discounts
2016
The Effect of Compensation on Repurchase Intentions in Service Recovery
SSRN Electronic Journal·2016Open Access
An Investigation of the Effectiveness of Uncertainty in Marketing Promotions InvolvingFree Gifts
2016
Releasing the Regret Lock: Consumer Response to New Alternatives after a Sale
SSRN Electronic Journal·2016Open Access
Customer Experience Creation: Determinants, Dynamics and Management Strategies
SSRN Electronic Journal·2016· 9 citedOpen Access
Understanding the Co-Creation Effect: When Does Collaborating with Customers Provide a Lift to Service Recovery?
SSRN Electronic Journal·2016Open Access
Effect of Regret on Post-Choice Valuation: The Case of More than Two Alternatives
SSRN Electronic Journal·2016Open Access
How Buyers Forecast: Buyer – Seller Relationship as a Boundary Condition of the Impact Bias
2016
Ending a Price Promotion: Retracting it in One Step or Phasing it Out Gradually
SSRN Electronic Journal·2016Open Access
Moving Forward, Falling Back: How Perceptions of Motion Mask the Dangers of Unhealthy Consumption
ACR North American Advances·2016
Convexity Neglect in Consumer Decision Making
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
When More is Less: Base Value Neglect and Consumer Preferences for Changes in Price and Quantity
2014
Brand Logo Frames: How and When Framing Brand Logos Increases Product Evaluations
PsycEXTRA Dataset·2014
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Frequent Co-authors

Anne L. Roggeveen(7), Haipeng Chen(6), Vikas Mittal(5), Dhruv Grewal(4), Howard Marmorstein(4), Tatiana Fajardo(4), Jiao Zhang(4), David M. Hardesty(4), Peter C. Verhoef(3), Katherine N. Lemon(3), A. Parasuraman(3), Leonard A. Schlesinger(3), Akshay R. Rao(3), William T. Ross(3), Ashwani Monga(3), Pankaj Kumar(2), Juliano Laran(2), Aristeidis Theotokis(2), Katerina Pramatari(2), Mona Srivastava(2)