Moira Clark

Henley College — United Kingdom

Business, Management and Accounting · Social Sciences

26h-index4.2kcitations105works9.22yr avg
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Research Topics

Customer Service Quality and Loyalty(49), Digital Marketing and Social Media(30), Service and Product Innovation(20), Consumer Behavior in Brand Consumption and Identification(16), Quality and Supply Management(10)

Publications105 total

How Can Climate for Innovation Lead to A Better Customer Experience? Insights from A Major Egyptian Telecommunications Company
Journal of business and management sciences·2025Open Access
Avatars' Phygital Social Presence in the Metaverse: An Engaged Theory Perspective
Psychology and Marketing·2025· 7 citedOpen Access
Value co-creation: a metatheory unifying framework and fundamental propositions
Marketing Intelligence & Planning·2025· 6 cited
Crafting conceptual proposition‐based contributions: The 7C framework
Psychology and Marketing·2024· 26 citedOpen Access
The invisible hand of touch: Testing a tactile sensation‐choice satisfaction model in online shopping
Journal of Sensory Studies·2024· 7 citedOpen Access
Proactive Service Recovery Performance in Emerging (vs. Developed) Market-Based Firms: The Role of Clients’ Cultural Orientation
Organizations and Markets in Emerging Economies·2023· 5 citedOpen Access
Customer Journey Value: A Conceptual Framework
Journal of Creating Value·2023· 19 citedOpen Access
Customer Engagement in Emerging Markets: Framework and Propositions
Organizations and Markets in Emerging Economies·2022· 6 citedOpen Access
Consumer engagement with self-driving cars: a theory of planned behavior-informed perspective
Asia Pacific Journal of Marketing and Logistics·2022· 8 citedOpen Access
The philosophical and methodological guidelines for ethical online ethnography
International Journal of Market Research·2022· 18 cited
Moving the stakeholder journey forward
Journal of the Academy of Marketing Science·2022· 65 citedOpen Access
Rethinking nonprofit service disintermediation through service communication interactions
Journal of service management·2022· 8 cited
Beyond the Big Five: The effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement
Psychology and Marketing·2022· 27 cited
Stakeholder engagement and business model innovation value
Service Industries Journal·2022· 34 cited
Consumer Engagement with Self-Driving Cars: A Theory of Planned Behavior-Informed Perspective
SSRN Electronic Journal·2022· 5 citedOpen Access
Démystifier la valeur cocréée digitale du consommateur : cadre et propositions fondées sur la théorie de la présence sociale
Recherche et Applications en Marketing (French Edition)·2021· 2 cited
Social influence and stakeholder engagement behavior conformity, compliance, and reactance
Psychology and Marketing·2021· 36 cited
Fifteen years of customer engagement research: a bibliometric and network analysis
Journal of Product & Brand Management·2021· 171 cited
Cocreated brand value: theoretical model and propositions
Journal of Brand Management·2021· 17 cited
Exploring customer engagement in the product vs. service context
Journal of Retailing and Consumer Services·2021· 108 cited
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Frequent Co-authors

Linda D. Hollebeek(20), Valdimar Sigurðsson(8), Neil Hair(6), Hugh Wilson(5), Sarah‐Louise Mitchell(5), Sigitas Urbonavičius(5), Susan Rose(4), Adrian Payne(4), Martin Christopher(4), Dale L. Smith(3), Fred Lemke(2), Ana Isabel Canhoto(2), Wafa Hammedi(2), Rajendra K. Srivastava(2), David E. Sprott(2), Helen Peck(2), Keith Macky(2), Brian Smith(2), René Arvola(2), Choukri Menidjel(2)