Nelson Borges Amaral

University of Ontario Institute of Technology — Canada

Business, Management and Accounting · Social Sciences

8h-index267citations20works0.72yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(8), Digital Marketing and Social Media(3), Cultural Differences and Values(3), Psychology of Moral and Emotional Judgment(3), COVID-19 and Mental Health(2)

Publications20 total

Me?! Never! Social Distance as a Moderator of Other Contextual Factors on Responses to Ethical Scenarios
Journal of Behavioral Decision Making·2025
Mindful social media usage: insight and impact from co-creating a social media mindfulness practice for young Black women
European Journal of Marketing·2025· 1 cited
Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition
Journal of Advertising·2024· 1 cited
Climate Change Education Effects on Climate Risk Attitudes and Financial Investment: Experimental Evidence
SSRN Electronic Journal·2023Open Access
Social media and mindfulness: From the fear of missing out (<scp>FOMO</scp>) to the joy of missing out (<scp>JOMO</scp>)
Journal of Consumer Affairs·2022· 64 cited
Understanding consumer stockpiling: Insights provided during the <scp>COVID</scp>‐19 pandemic
Journal of Consumer Affairs·2021· 25 cited
Responses to Ethical Scenarios: The Impact of Trade-Off Salience on Competing Construal Level Effects
Journal of Business Ethics·2021· 5 cited
Luxury Counterfeiting
Advances in marketing, customer relationship management, and e-services book series·2020· 2 cited
What can be done to address luxury counterfeiting? An integrative review of tactics and strategies
Journal of Brand Management·2020· 19 cited
How interruptions influence our thinking and the role of psychological distance
Journal of Consumer Behaviour·2020· 10 cited
Harley Blow Dryers and Dove Men Body Wash: the Masculine-American Stereotype and Its Effects on Gendered Marketing
ACR North American Advances·2019· 1 cited
Salient Cultural Identities and Consumers’ Valuation of Identity Congruent Brands: Consequences for Building and Leveraging Brand Equity
Journal of Management and Training for Industries·2018· 16 citedOpen Access
Why luxury brand managers should pay attention to social class: Not all counterfeit users are equal
2017· 1 cited
Viewing usage of counterfeit luxury goods: Social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands
Journal of Consumer Psychology·2016· 90 cited
On incidental catalysts of elaboration: Reminders of environmental structure promote effortful thought
Journal of Experimental Social Psychology·2016· 9 cited
Morality and Ethics: A Review of Psychology and Marketing Literatures
2014
The Effect of Construal Level on Consumers' Anticipated (Un)Ethical Behavior
University of Minnesota Digital Conservancy (University of Minnesota)·2013Open Access
How Does the Unconscious “Think”?
ACR North American Advances·2010
Brand Dilution: the Impact of the User of Counterfeits on Original Brand Perception
ACR North American Advances·2010· 8 cited
Brand Iconicity: a Shared Reality Perspective
ACR North American Advances·2009· 15 cited

Frequent Co-authors

Barbara Loken(3), Carlos J. Torelli(3), Steven S. Chan(2), Michelle van Solt(2), Ryan E. Cruz(2), Matthew Philp(2), Shalini Bahl(2), Bin Chang(2), Chi‐yue Chiu(2), Hean Tat Keh(2), Nuket Serin(1), Robert M. Schindler(1), Abbey Bartosiak(1), Smriti Kumar(1), Murad Canbulut(1), Rachel J. Burns(1), Ryan Rahinel(1), Joshua J. Clarkson(1), Aaron C. Kay(1), Jinfeng Jiao(1)