Barbara Loken

University of Minnesota System — United States

Business, Management and Accounting · Social Sciences

30h-index8.7kcitations84works3.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(38), Cultural Differences and Values(15), Digital Marketing and Social Media(12), Behavioral Health and Interventions(12), Smoking Behavior and Cessation(7)

Publications84 total

Paying less as a signal of competence
Psychology and Marketing·2024· 3 citedOpen Access
When Do Bad Things Happen to Good Brands? Understanding Internal and External Sources of Brand Dilution*
Psychology Press eBooks·2023· 16 cited
Brands and Brand Management
Psychology Press eBooks·2023· 16 cited
Leveraging a Brand Through Brand Extension: A Review of Two Decades of Research*
Psychology Press eBooks·2023· 17 cited
On the Science of Branding: An Introduction
Psychology Press eBooks·2023
Don’t put all your green eggs in one basket: Examining environmentally friendly sub‐branding strategies
Business Ethics the Environment & Responsibility·2021· 2 cited
Leave or stay? The role of self‐construal on luxury brand attitudes and purchase intentions in response to brand rejection
Journal of Consumer Behaviour·2020· 16 cited
Can the Public Be Educated About Constituents in Smokeless Tobacco? A Three-Wave Randomized Controlled Trial
Nicotine & Tobacco Research·2019· 4 citedOpen Access
The Name Game: How Naming Products Increases Psychological Ownership and Subsequent Consumer Evaluations
Journal of Consumer Psychology·2017· 69 cited
Why luxury brand managers should pay attention to social class: Not all counterfeit users are equal
2017· 1 cited
The Name Game: How Naming Promotes Effects Beneficial to Marketers
ACR North American Advances·2017
Appreciation of Creativity: Unintended Consequences of Thematic Versus Taxonomic Product Organization
ACR North American Advances·2017
Viewing usage of counterfeit luxury goods: Social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands
Journal of Consumer Psychology·2016· 90 cited
Controlling obesity: Lessons learned from tobacco control and tobacco marketing research
2015· 3 cited
Categorization Theory and Research in Consumer Psychology
2015· 52 cited
Assessing Constituent Levels in Smokeless Tobacco Products: A New Approach to Engaging and Educating the Public
Nicotine & Tobacco Research·2015· 14 citedOpen Access
Revisiting gender differences: What we know and what lies ahead
Journal of Consumer Psychology·2014· 568 cited
Don't Eat Me!: Loneliness, Anthropomorphism, and Consumption
PsycEXTRA Dataset·2014
You Can Frustrate "Me" But Not "Us": the Moderate Effect of Self-Construal on Response to Luxury Brand Exclusion
ACR North American Advances·2014
Construal Level and Value Importance Effects on Brand Dilution in Franchise Partnerships
PsycEXTRA Dataset·2013
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Frequent Co-authors

Christopher Joiner(8), Deborah Roedder John(6), James Ward(4), Joann Peck(4), David M. Boush(2), Martin Fishbein(2), Nelson Borges Amaral(2), Rohini Ahluwalia(2), Michael J. Houston(2), Lawrence W. Barsalou(2), Harry A. Lando(2), Beth Howard-Pitney(2), Terry F. Pechacek(2), Janet K. Swim(2), Katryna Malafarina(2), Eugene Borgida(2), Allison Williams(2), Irina Stepanov(2), Melanie Wakefield(1), Robert Hornik(1)