Ekaterina Napolova

Decision Sciences · Social Sciences

2h-index81citations4works13.02yr avg
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Research Topics

Technology Adoption and User Behaviour(1), Corporate Social Responsibility Reporting(1), Consumer Behavior in Brand Consumption and Identification(1), Customer Service Quality and Loyalty(1), Digital Marketing and Social Media(1)

Publications4 total

Can Consumers’ Altruistic Inferences Solve the CSR Initiative Puzzle? A Meta-analytic Investigation
Journal of Business Ethics·2024· 13 citedOpen Access
40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis
Journal of the Academy of Marketing Science·2021· 68 cited
Making the world a better place: the use of marketing for a positive change
UTS ePRESS (University of Technology Sydney)·2020Open Access
The Influence of Goal Specificity on Planning Effectiveness: a Meta-Analysis
ACR North American Advances·2018

Frequent Co-authors

François A. Carrillat(3), Ljubomir Pupovac(2), Alex Belli(1), Anne-Maree O’Rourke(1), Valentyna Melnyk(1), Carolin Plewa(1), C. Vanasse(1), Taylor Willmott(1), Renaud Legoux(1), Leona Tam(1)