Audencia Business School — France
Social Sciences · Social Sciences
53h-index14.2kcitations173works6.82yr avg
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Research Topics
Digital Marketing and Social Media(101), Consumer Behavior in Brand Consumption and Identification(49), Technology Adoption and User Behaviour(44), Customer Service Quality and Loyalty(20), Knowledge Management and Sharing(16)
Publications173 total
Journal of Enterprise Information Management·2026
Journal of Interactive Marketing·2025
Journal of Product Innovation Management·2025Open Access
Journal of Travel Research·2025· 1 cited
Psychology and Marketing·2025· 1 citedOpen Access
Psychology and Marketing·2025
Psychology and Marketing·2025· 6 citedOpen Access
Journal of Business Research·2025
International Journal of Contemporary Hospitality Management·2025· 18 cited
International Journal of Hospitality Management·2025· 19 citedOpen Access
Journal of Business Research·2025· 1 citedOpen Access
The Journal of Marketing Theory and Practice·2025· 2 cited
Journal of Travel Research·2024· 2 citedOpen Access
Internet Research·2024· 26 citedOpen Access
Heliyon·2024· 4 citedOpen Access
Spanish Journal of Marketing - ESIC·2024· 5 citedOpen Access
Technology in Society·2024· 8 cited
Internet Research·2024· 4 citedOpen Access
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Frequent Co-authors
Zhibin Lin(8), Salma Alguezaui(6), Elisabetta Raguseo(6), Yogesh K. Dwivedi(4), Yichuan Wang(4), Matthew Gorton(4), Fulya Açikgöz(4), Fraser McLeay(3), Bidit Lal Dey(3), Claudio Vitari(3), Varsha Jain(2), Anjala S. Krishen(2), Ramakrishnan Raman(2), Philipp A. Rauschnabel(2), Ye Chen(2), Lamberto Zollo(2), Riccardo Rialti(2), Saleh Bazi(2), Min Yan(2), Michèle O’Dwyer(2)