Eva Böhm

TU Dortmund University — Germany

Business, Management and Accounting · Social Sciences

12h-index525citations18works0.02yr avg

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Research Topics

Customer Service Quality and Loyalty(9), Service and Product Innovation(8), Innovation and Knowledge Management(4), Digital Marketing and Social Media(3), Consumer Market Behavior and Pricing(3)

Publications18 total

Digital technology usage as a driver of servitization paths in manufacturing industries

39 cited

European Journal of Marketing·2022· 39 cited

Exploring the Customer Journey of Voice Commerce: A Research Agenda

2 cited

Journal of Service Management Research·2022· 2 citedOpen Access

Servitization in the Manufacturing Industry: Where Do We Stand? Where Do We Come From?

Journal of Service Management Research·2022

Exploring the Customer Journey of Voice Commerce: A Research Agenda

Journal of Service Management Research·2022

The ambivalent role of monetary sales incentives in service innovation selling

37 cited

Journal of Product Innovation Management·2021· 37 citedOpen Access

Online reviews generated through product testing: can more favorable reviews be enticed with free products?

22 cited

Journal of the Academy of Marketing Science·2021· 22 citedOpen Access

Outcome-based contracting from the customers' perspective: A means-end chain analytical exploration

55 cited

Industrial Marketing Management·2020· 55 cited

Correction to: Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions

2 cited

Journal of the Academy of Marketing Science·2020· 2 citedOpen Access

Drivers and outcomes of salespersons’ value opportunity recognition competence in solution selling

36 cited

Journal of Personal Selling and Sales Management·2020· 36 cited

Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions

59 cited

Journal of the Academy of Marketing Science·2020· 59 citedOpen Access

Exploring the link between payment schemes and customer fraud: a mental accounting perspective

26 cited

Journal of the Academy of Marketing Science·2019· 26 cited

I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions

14 cited

Journal of the Academy of Marketing Science·2018· 14 cited

Engaging a product-oriented salesforce in solution sales

2018

Selling Value in Business Markets: Individual and Organizational Factors for Turning the Idea into Action

80 cited

Industrial Marketing Management·2017· 80 cited

Business service outsourcing in manufacturing firms: an event study

27 cited

Journal of service management·2017· 27 cited

Retourenmanagement zur Steigerung des Kundenwerts

2 cited

2017· 2 cited

Service transition: A viable option for manufacturing companies with deteriorating financial performance?

96 cited

Industrial Marketing Management·2016· 96 cited

Understanding outcome-based contracts

28 cited

Journal of Strategic Contracting and Negotiation·2016· 28 citedOpen Access

Frequent Co-authors

Andreas Eggert(10), Ina Garnefeld(6), Harri Terho(5), Anna Salonen(3), Ari Virtanen(3), Risto Rajala(3), Tobias Schaefers(3), Wolfgang Ulaga(2), Alexander Haas(2), Hartmut H. Holzmüller(2), Lena Steinhoff(2), David M. Woisetschläger(2), Christoph Thiesbrummel(1), Stefan Ruffer(1), Lisa Katharina Harrmann(1), Sascha Alavi(1), Johannes Habel(1), Jan Wieseke(1), Christian Schmitz(1), Felix Brüggemann(1)