John M. Planchon

Rhodes College — United States

Business, Management and Accounting · Social Sciences

5h-index65citations28works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(6), Pharmaceutical industry and healthcare(3), Management and Marketing Education(3), Pharmaceutical Economics and Policy(2), Corporate Governance and Law(2)

Publications28 total

Assessing The Descriptive Accuracy of Three Theories of Long-Term Profitability For a Service Industry
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
ETHNIC DIFFERENCES IN RESPONSE TO PRODUCT PLACEMENT IN MOVIES AND TELEVISION: A PRELIMINARY INVESTIGATION
International Journal of Business Research·2014
WHO WILL GO GREEN? A PRELIMINARY STUDY OF U.S. CONSUMER SEGMENTATION DEMOGRAPHICS
International Journal of Business Strategy·2013Open Access
BUS 486, Senior Seminar in Business Policy, Spring 2012
DLynx (Rhodes College)·2012Open Access
Liking for the ad and interest in purchase examined by OLS and SUR
Review of Business Research·2012
BUS 371-01, Marketing Management I, Fall 2011
2011
BUS 472-01, Marketing Management II, Fall 2011
2011
Believability of advertising and confidence in information to make purchase by product category involvement
2011
BADM 472-01, Marketing Management, Fall 2010
2010
Emotional responses to advertising and intent to purchase : a comparison of three groups, Belgian students, U.S. students and U.S. non-students
International Journal of Business Research·2010
BADM 486-01, Senior Seminar in Business Policy, Spring 2009
DLynx (Rhodes College)·2009Open Access
Believability of informational versus transformational prescription drug advertising : U.S. consumers' views versus Belgian consumers' views
Review of Business Research·2009· 2 cited
BADM 573-01, International Marketing, Spring 2008
DLynx (Rhodes College)·2008Open Access
BADM 371-01, Business Administration, Fall 2007
2007
BADM 472-01, Cases in Marketing Management, Fall 2006
2006
A preliminary examination of consumer reactions to direct to consumer prescription drug advertising: US and Belgian perspectives
International Journal of Business Research·2006
BADM 371-01, Marketing Management I, Fall 2005
DLynx (Rhodes College)·2005Open Access
BADM 371-01, Marketing Management I, Spring 2005
2005
BADM 472-01, Marketing Management II, Fall 2004
DLynx (Rhodes College)·2004Open Access
Recommendations Concernng the Curriculum
DLynx (Rhodes College)·1998Open Access
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Frequent Co-authors

William L. James(6), Liliane van Hoof(5), Richard M. Durand(2), Hugh J. Guffey(2), L. James William(2), William D. James(2), Deborah N. Pittman(2), Denny E. McCorkle(1), Patrick L. Schul(1), Steven J. Remington(1), Pamela H. Church(1), Steven Samaras(1), Michael Udell(1), Tony Foley(1), Siyuan Wei(1), Anil Mathur(1), Marian L. Huttenstine(1), Kelly L. Smith(1), Heidi F. Muckler(1)