Hugh J. Guffey

Auburn University — United States

Social Sciences · Social Sciences

7h-index602citations17works0.02yr avg
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Research Topics

Survey Methodology and Nonresponse(4), Customer Service Quality and Loyalty(2), Healthcare Policy and Management(2), Monetary Policy and Economic Impact(1), Quality and Supply Management(1)

Publications17 total

Return on Quality (ROQ) in Professional Services
Journal of Customer Service in Marketing & Management·1998
The effects of information and company reputation on intentions to buy a business service
Journal of Business Research·1993· 471 cited
A Measure of the Short-Term Effects of Ethical Instruction
Journal of Marketing Education·1991· 24 cited
An Examination of the Random versus Nonrandom Nature of Item Omissions
Journal of Marketing Research·1983· 20 cited
An Examination of the Random versus Nonrandom Nature of Item Omissions
Journal of Marketing Research·1983· 8 cited
Stamps versus postal permits: A decisional guide for return postage in mail questionnaires
Journal of the Academy of Marketing Science·1980· 2 cited
The windshield method of questionnaire distribution: A viable alternative
Journal of the Academy of Marketing Science·1979· 7 cited
The Windshield Method of Questionnaire Distribution: A Viable Alternative
Journal of the Academy of Marketing Science·1979· 3 cited
Questionnaire Returns: Stamps versus Business Reply Envelopes Revisited
Journal of Marketing Research·1978· 27 cited
Questionnaire Returns: Stamps versus Business Reply Envelopes Revisited
Journal of Marketing Research·1978· 19 cited
Rejoinder
Journal of Advertising·1975
Spectral Analysis of Advertising-Sales Interaction: An Illustration
Journal of Advertising·1974· 4 cited
Cross-Spectral Analysis of the Lag Structure between Manufacturers' Inventories and Shipments
Southern Economic Journal·1974· 3 cited
The effects of heteroscedasticity on cross-spectral analysis
University Microfilms eBooks·1974
A Cross-Spectral Analysis of Motor Vehicle Sales and Registrations
The Swedish Journal of Economics·1973· 1 cited
An Illustration of Cross-Spectral Analysis in Marketing
Journal of Marketing Research·1972· 9 cited
An Illustration of Cross-Spectral Analysis in Marketing
Journal of Marketing Research·1972· 4 cited

Frequent Co-authors

Hiram C. Barksdale(6), James R. Harris(5), Jimmy E. Hilliard(3), Richard M. Durand(2), John M. Planchon(2), J. Ford Laumer(2), Eunsang Yoon(1), Valerie Kijewski(1), J. Robin Harris(1), Mary M. Guffey(1), Madhukar G. Angur(1), Rajan Nataraajan(1)