Richard M. Durand

University of AlabamaUnited States

Business, Management and Accounting · Social Sciences

13h-index3.2kcitations59works0.02yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(14), Advanced Statistical Methods and Models(10), Customer Service Quality and Loyalty(5), Consumer Market Behavior and Pricing(5), Statistical Methods and Bayesian Inference(4)

Publications59 total

Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Cognitive Differentiation: A Structural Variable Underlying the Fishbein Attitude Model
Bulletin of Miscellaneous Information (Royal Gardens Kew)·2011
Multivariate Behavioral Research·1991· 79 cited
Educational and Psychological Measurement·1991· 5 cited
Educational and Psychological Measurement·1990· 42 cited
Journal of Business Research·1988· 41 cited
Journal of Advertising·1985· 63 cited
Journal of Marketing Research·1983· 20 cited
Journal of Marketing Research·1983· 8 cited
Construct and Object Complexity in Cognitive Structures: Some Concepual Issues
ACR North American Advances·1983· 1 cited
Journal of Marketing & Public Policy·1982· 11 cited
Journal of Marketing & Public Policy·1982· 4 cited
Journal of Marketing Research·1981· 1.4k cited
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Frequent Co-authors

Zarrel V. Lambert(18), William O. Bearden(13), Albert R. Wildt(8), Jesse E. Teel(7), David L. Klemmack(7), Lucinda Lee Roff(7), Subhash Sharma(2), Oded Gur-Arie(2), Hugh J. Guffey(2), John M. Planchon(2), James L. Taylor(2), Robert H. Williams(2), Arne Gustafson(2), J. Barry Mason(2), Jesse E. Tell(2), Sharma Sc(1), Oded Gur Arie(1), Duane L. Davis(1), J. B. Wilkinson(1), Christie H. Paksoy(1)