Minu Kumar

San Francisco State UniversityUnited States

Business, Management and Accounting · Social Sciences

9h-index938citations19works9.42yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(10), Color perception and design(7), Aesthetic Perception and Analysis(4), Customer Service Quality and Loyalty(3), Innovation and Knowledge Management(2)

Publications19 total

Journal of Product Innovation Management·2025· 1 cited
Journal of Product Innovation Management·2024· 3 cited
Journal of Product Innovation Management·2024· 42 citedOpen Access
Journal of Product Innovation Management·2020Open Access
Journal of the Academy of Marketing Science·2020· 14 cited
International Journal of Research in Marketing·2020· 25 cited
Perception on Financial Management Information System in Construction Industry
Solid State Technology·2020
Developments in marketing science: proceedings of the Academy of Marketing Science·2019
Journal of Business Research·2015· 122 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Journal of Product Innovation Management·2014· 86 cited

Frequent Co-authors

Charles H. Noble(6), Luigi M. De Luca(4), Gerda Gemser(4), Ruby P. Lee(4), Michael G. Luchs(2), Jonathan D. Bohlmann(2), Sabine Kuester(2), Cheryl Nakata(2), Andrea Ordanini(2), Aric Rindfleisch(2), Victor P. Seidel(2), Martin Wetzels(2), Kristina Nickel(2), Ulrich R. Orth(2), Nitika Garg(1), Janell D. Townsend(1), Douglas W. Vorhies(1), Jelena Spanjol(1), Markus Baer(1), Marcel Bogers(1)