Amazon (Germany) — Germany
Business, Management and Accounting · Social Sciences
6h-index104citations13works0.02yr avg
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Research Topics
Consumer Market Behavior and Pricing(7), Consumer Behavior in Brand Consumption and Identification(6), Innovation Diffusion and Forecasting(4), Customer Service Quality and Loyalty(2), Consumer Retail Behavior Studies(2)
Publications13 total
International Journal of Research in Marketing·2023· 3 citedOpen Access
Journal of Marketing·2019· 12 citedOpen Access
Journal of Business Research·2018· 30 citedOpen Access
SSRN Electronic Journal·2017Open Access
International Journal of Research in Marketing·2015· 23 cited
SSRN Electronic Journal·2015· 4 citedOpen Access
Management Science·2014· 13 cited
SSRN Electronic Journal·2013Open Access
Journal of Product & Brand Management·2012· 10 cited
International Journal of Research in Marketing·2011· 2 citedOpen Access
Essays on the Impact of New Product Introductions on Market Dynamics
Data Archiving and Networked Services (DANS)·2010
International Journal of Product Development·2010· 7 cited
A Field Examination of the Influence of Brand Equity on Behavioral Loyalty and Factors That Moderate This Relationship
EUR Research Repository (Erasmus University Rotterdam)·2010
Frequent Co-authors
Debabrata Talukdar(9), Kalpesh Kaushik Desai(3), J. Jeffrey Inman(3), Ram Bezawada(3), Changhyun Kwon(2), Stefan Stremersch(2), Yvonne van Everdingen(1), Andrew Olewnik(1), Vardit Landsman(1), Chanil Boo(1)