Aero Corporation (United States) — United States
Business, Management and Accounting · Social Sciences
3h-index195citations4works0.02yr avg
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Research Topics
Consumer Market Behavior and Pricing(2), Customer Service Quality and Loyalty(1), Digital Marketing and Social Media(1), Digital Games and Media(1), Digital Platforms and Economics(1)
Publications4 total
Journal of Service Research·2006· 123 cited
The McKinsey Quarterly·1995
Does advertising work
The McKinsey Quarterly·1994· 9 cited
Journal of Advertising·1989· 63 cited
Frequent Co-authors
Paul D. Berger(1), Morris George(1), Donald R. Lehmann(1), Ross Rizley(1), Rajkumar Venkatesan(1), Roland T. Rust(1), John S. Rose(1), Elizabeth A. Gross(1)