Business, Management and Accounting · Social Sciences
7h-index781citations12works0.02yr avg
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Research Topics
Customer Service Quality and Loyalty(6), Consumer Market Behavior and Pricing(4), Customer churn and segmentation(4), Digital Marketing and Social Media(2), Consumer Retail Behavior Studies(2)
Publications12 total
Revista Review Index Journal of Multidisciplinary·2025Open Access
Journal of Business Research·2023· 56 cited
Journal of Public Policy & Marketing·2020· 17 cited
Journal of Services Marketing·2017· 30 cited
Health Marketing Quarterly·2014· 2 cited
Can Big Data Bridge the Gap between Sales and Marketing
2014
Journal of Retailing·2013· 33 cited
Marketing research : new methodology
Medical Entomology and Zoology·2012
Journal of Retailing·2009· 345 cited
Journal of the Academy of Marketing Science·2007· 175 cited
Journal of Service Research·2006· 123 cited
Co-operative marketing: a business approach.
1970
Frequent Co-authors
V. Kumar(2), Shankar Ganesan(1), Sandy D. Jap(1), Robert W. Palmatier(1), Barton A. Weitz(1), V. Kumar(1), Paul D. Berger(1), Naras V. Eechambadi(1), Donald R. Lehmann(1), Ross Rizley(1), Rajkumar Venkatesan(1), Claudio Alvarez(1), Meredith E. David(1), Dhruv Grewal(1), Kirk L. Wakefield(1), Denish Shah(1), John F. Tanner(1), J. Andrew Petersen(1), Charlotte H. Mason(1), Peter C. Verhoef(1)