Steven P. Gaskin

Decision Sciences · Social Sciences

6h-index849citations11works0.02yr avg
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Research Topics

Decision-Making and Behavioral Economics(5), Consumer Market Behavior and Pricing(5), Multi-Criteria Decision Making(3), Economic and Environmental Valuation(3), Consumer Behavior in Brand Consumption and Identification(2)

Publications11 total

Defensive Strategy Models: Application and Predictive Test
DSpace@MIT (Massachusetts Institute of Technology)·2011Open Access
Unstructured Direct Elicitation of Decision Rules
Journal of Marketing Research·2011· 38 cited
Quality Function Deployment ( <scp>QFD</scp> )
Wiley International Encyclopedia of Marketing·2010· 47 cited
<scp>V</scp> oice of the <scp>C</scp> ustomer
Wiley International Encyclopedia of Marketing·2010· 18 cited
NON-COMPENSATORY (AND COMPENSATORY) MODELS OF CONSIDERATION-SET DECISIONS
2009· 61 cited
Unstructured Direct Elicitation of Non-Compensatory and Compensatory Decision Rules
2009
Commentary on “Marketing Mix Reactions to Entry”
Marketing Science·1988
Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications
Management Science·1986· 587 cited
Application du modèle de comportement du consommateur «Defender»
Recherche et Applications en Marketing (French Edition)·1986
Application of the “Defender” Consumer Model
Marketing Science·1984· 95 cited
Defender : the test and application of a defensive marketing model
DSpace@MIT (Massachusetts Institute of Technology)·1983· 3 citedOpen Access

Frequent Co-authors

John R. Hauser(9), Min Ding(3), Abbie Griffin(2), Robert Klein(2), Gerald M. Katz(2), Songting Dong(2), Daria Dzyabura(2), Zhilin Yang(2), Chenting Su(2), Glen L. Urban(1), Theresa Carter(1), Zofia Barabara Mucha(1)