Daria Dzyabura

New Economic School — Russia

Business, Management and Accounting · Social Sciences

14h-index1.1kcitations30works0.02yr avg
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Research Topics

Consumer Market Behavior and Pricing(16), Consumer Behavior in Brand Consumption and Identification(9), Digital Marketing and Social Media(8), Economic and Environmental Valuation(7), Wine Industry and Tourism(5)

Publications30 total

Color Analytics for Data-Driven Brand Communications
SSRN Electronic Journal·2025Open Access
Leveraging the Power of Images in Managing Product Return Rates
Marketing Science·2023· 60 cited
Image Analytics in Marketing
2021· 21 cited
Visual Elicitation of Brand Perception
Journal of Marketing·2021· 76 cited
Image Analytics in Marketing
2021· 4 cited
How can machine learning aid behavioral marketing research?
Marketing Letters·2020· 55 cited
Visual Listening In: Extracting Brand Image Portrayed on Social Media
Marketing Science·2020· 192 cited
Retailers’ product location problem with consumer search
Quantitative Marketing and Economics·2019· 12 cited
Recommending Products When Consumers Learn Their Preference Weights
Marketing Science·2019· 91 cited
Accounting for Discrepancies Between Online and Offline Product Evaluations
Marketing Science·2019· 52 cited
Visual Elicitation of Brand Perception
SSRN Electronic Journal·2019· 2 citedOpen Access
Machine learning and marketing
Edward Elgar Publishing eBooks·2018· 32 cited
Leveraging the Power of Images in Predicting Product Return Rates
SSRN Electronic Journal·2018· 16 citedOpen Access
Product Rankings with Consumer Search
SSRN Electronic Journal·2018· 2 citedOpen Access
Offline Assortment Optimization in the Presence of an Online Channel
Management Science·2017· 99 cited
Capturing Heterogeneity Among Consumers with Multi-taste Preferences
RePEc: Research Papers in Economics·2017· 1 cited
Visual Listening In: Extracting Brand Image Portrayed on Social Media
SSRN Electronic Journal·2017· 54 citedOpen Access
Visual Listening In: Extracting Brand Image Portrayed on Social Media
RePEc: Research Papers in Economics·2017
Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets
The MIT Press eBooks·2016· 5 cited
Capturing Multi-Taste Preferences: A Machine Learning Approach
SSRN Electronic Journal·2016· 5 citedOpen Access
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Frequent Co-authors

John R. Hauser(9), Renana Peres(5), Liu Liu(4), Srikanth Jagabathula(4), Siham El Kihal(4), Natalie Mizik(2), Olivier Toubia(2), Theodoros Evgeniou(2), René Befurt(2), Eitan Muller(2), Min Ding(2), Songting Dong(2), Zhilin Yang(2), Chenting Su(2), Steven P. Gaskin(2), Raluca Ursu(2), Marat Ibragimov(1), Linda Hagen(1), Kosuke Uetake(1), Nathan Yang(1)