Olivier Toubia

Cabinet Office — Japan

Business, Management and Accounting · Social Sciences

30h-index4.4kcitations105works2.52yr avg
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Research Topics

Consumer Market Behavior and Pricing(38), Economic and Environmental Valuation(29), Decision-Making and Behavioral Economics(18), Digital Marketing and Social Media(15), Consumer Behavior in Brand Consumption and Identification(7)

Publications105 total

Digital Twins as Funhouse Mirrors: Five Key Distortions
ArXiv.org·2025Open Access
Fairness Perceptions in Demographic Targeting
Journal of Consumer Research·2025Open Access
Database Report: Twin-2K-500: A Data Set for Building Digital Twins of over 2,000 People Based on Their Answers to over 500 Questions
Marketing Science·2025· 5 citedOpen Access
Prompt architecture induces methodological artifacts in large language models
PLoS ONE·2025· 13 citedOpen Access
Better Innovation for a Better World
Journal of Marketing·2025· 4 citedOpen Access
How Online Search Reflects and Shapes Consumer Preferences: Evidence from a Randomized Experiment
SSRN Electronic Journal·2025Open Access
Twin-2K-500: A dataset for building digital twins of over 2,000 people based on their answers to over 500 questions
SSRN Electronic Journal·2025· 1 citedOpen Access
Review of: "The Arc of Dramatic Catharsis: When Push Comes to Shove, Purge and Release, and How to Measure Them"
2024Open Access
The topography of thought
PNAS Nexus·2024· 2 citedOpen Access
Search Bubble: How Search Refinement Tools Shape Consumer Search, Choice, and Preferences
SSRN Electronic Journal·2024Open Access
Using AI for Controllable Stimuli Generation: An Application to Gender Discrimination with Faces
SSRN Electronic Journal·2024· 3 citedOpen Access
A quantitative study of non-linearity in storytelling
Poetics·2023· 13 citedOpen Access
The State of AI Research in Marketing: Active, Fertile, and Ready for Explosive Growth
2023· 5 cited
Understanding Fairness Perceptions in Demographic Segmentation and Targeting
SSRN Electronic Journal·2023· 2 citedOpen Access
A quantitative study of non-linearity in storytelling
Figshare·2023Open Access
Large Language Models are Prone to Methodological Artifacts
SSRN Electronic Journal·2023· 1 citedOpen Access
The Challenge of Using LLMs to Simulate Human Behavior: A Causal Inference Perspective
SSRN Electronic Journal·2023· 30 citedOpen Access
The State of AI Research in Marketing: Active, Fertile, and Ready for Explosive Growth
SSRN Electronic Journal·2023· 1 citedOpen Access
Editorial: Marketing’s Role in the Evolving Discipline of Product Management
Marketing Science·2022· 4 cited
Editorial: Next Steps for <i>Frontiers in Marketing Science</i>
Marketing Science·2022
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Frequent Co-authors

John R. Hauser(9), Theodoros Evgeniou(9), Andrew T. Stephen(6), Eric J. Johnson(5), Duncan Simester(4), Jia Liu(4), Martijn G. de Jong(4), Ely Dahan(3), Liu Yang(3), Philippe Delquié(2), Oded Netzer(2), Rosanna Garcia(2), Ryan Dew(2), Asim Ansari(2), Stephan Meier(2), Shawndra Hill(2), Yanou Ramon(2), Tom Vermeire(2), David Martens(2), René Befurt(1)