Vienna University of Economics and Business — Austria
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Market Behavior and Pricing(6), Consumer Behavior in Brand Consumption and Identification(5), Digital Marketing and Social Media(5), Digital Platforms and Economics(2), Consumer Retail Behavior Studies(2)
Publications14 total
Frequent Co-authors
Daria Dzyabura(4), John R. Hauser(3), Marat Ibragimov(2), Edlira Shehu(2), Renana Peres(2), A. Selin Atalay(2), Christian Schulze(2), Florian Ellsaesser(1), Evert de Haan(1), Manjunath Padigar(1), Raoul V. Kübler(1), Jaap E. Wieringa(1), Namig Nurullayev(1), Bernd Skiera(1), Thilo Pfrang(1), Christian Schlereth(1), Tülin Erdem(1), Weiqing Zhang(1), Selin Atalay(1), Florian Ellsaesser(1)