Peggy J. Liu

Marketing Science Institute — United States

Medicine · Health Sciences

24h-index2.0kcitations60works5.52yr avg
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Research Topics

Consumer Attitudes and Food Labeling(19), Obesity, Physical Activity, Diet(17), Consumer Behavior in Brand Consumption and Identification(16), Behavioral Health and Interventions(16), Decision-Making and Behavioral Economics(7)

Publications60 total

It Takes One to Buy but Two to Say Goodbye: Asymmetrical Preference for Others’ Involvement in Product Decisions Across the Customer Journey
Journal of Marketing Research·2025
Seeing the unseen: uncovering health-related social needs through universal screening at an academic ophthalmology practice
Eye·2025· 3 cited
The Social Congruency Framework: Mapping Different Types of Social Consumption Experiences
Current Directions in Psychological Science·2025· 1 cited
Resource-Specific Generosity
2024· 1 citedOpen Access
The Visual Complexity = Higher Production Cost Lay Belief
Journal of Consumer Research·2024· 18 cited
Weight stigma: Do we believe that everyone can enjoy healthy behaviors?
Journal of Experimental Social Psychology·2024· 1 citedOpen Access
Effect of a Patient Portal Reminder Message After No-Show on Appointment Reattendance in Ophthalmology: A Randomized Clinical Trial
American Journal of Ophthalmology·2024· 12 citedOpen Access
Consumption sacrifice
Journal of Consumer Psychology·2024· 8 citedOpen Access
A Framework for Aligning REAL Food Public Policy with Consumers’ Multiple Eating Motivations
Journal of Public Policy & Marketing·2023· 5 cited
Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves
Journal of Marketing Research·2023· 13 cited
The Psychology of Shared Consumption
Cambridge University Press eBooks·2023· 3 cited
Loss to Follow up among Glaucoma Patients at a Tertiary Eye Center over 10 Years: Incidence, Risk Factors, and Clinical Outcomes
Ophthalmic Epidemiology·2022· 23 cited
Reaching for rigor and relevance: better marketing research for a better world
Marketing Letters·2022· 23 cited
Paths to Healthier Eating: Perceptions and Interventions for Success
Journal of the Association for Consumer Research·2022· 25 cited
Characteristics Associated with Barriers to Eye Care: A Cross-Sectional Survey at a Free Vision Screening Event
Ophthalmic Research·2022· 23 citedOpen Access
Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products
Journal of Marketing Research·2022· 39 cited
Experiences of mimicry in eating disorders
Journal of Eating Disorders·2022· 4 citedOpen Access
The surprise of reaching out: Appreciated more than we think.
Journal of Personality and Social Psychology·2022· 16 cited
Examining Eating: Bridging the Gap between “Lab Eating” and “Free-Living Eating”
Journal of the Association for Consumer Research·2022· 8 cited
Social relationships and consumer behavior.
American Psychological Association eBooks·2021· 8 cited
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Frequent Co-authors

Kelly L. Haws(13), Gavan J. Fitzsimons(7), Christina A. Roberto(5), Kate E. Min(5), Andrew M. Williams(5), Steven K. Dallas(4), Cait Lamberton(4), Kelly D. Brownell(3), Peter A. Ubel(3), James R. Bettman(3), Pierre Chandon(3), Marie A. Bragg(2), Linda J. Liu(2), Troy Campbell(2), Soo Kim(2), Kaitlin Woolley(2), Tanya L. Chartrand(2), Kelly W. Muir(2), Evan L. Waxman(2), Ernest Baskin(2)