Curtin University — Australia
Social Sciences · Social Sciences
16h-index1.5kcitations38works0.02yr avg
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Research Topics
Digital Marketing and Social Media(20), Consumer Behavior in Brand Consumption and Identification(16), Customer Service Quality and Loyalty(8), Impact of Technology on Adolescents(5), Gender, Feminism, and Media(4)
Publications38 total
Journal of Consumer Affairs·2020· 14 cited
How Do We Measure the Impact of Word-Of-Mouth on Social Networking Sites?
ACR North American Advances·2020
Conceptualising Digital Resilience of Australian Tertiary-level Students
eSpace (Curtin University)·2019· 2 cited
Journal of Marketing Education·2018· 26 cited
IGI Global eBooks·2017
Journal of Marketing Management·2016· 101 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 1 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 62 cited
eSpace (Curtin University)·2015
Journal of Advertising Research·2014· 16 cited
Advances in higher education and professional development book series·2014
Journalism & Mass Communication Quarterly·2014· 3 citedOpen Access
Agency-generated research of consumer-generated content
QUT Business School·2014· 3 cited
PsycTESTS Dataset·2014· 1 cited
Journal of Business Research·2013· 612 citedOpen Access
Creating authentic iPad activities to increase student engagement: A learning design approach.
eSpace (Curtin University)·2013· 6 cited
European Journal of Marketing·2012· 90 cited
Buy, boycott or blog : exploring online consumer power to share, discuss and distribute controversial advertising messages
NECTAR - Northampton Electronic Collection of Thesis and Research (University of Northampton)·2012· 17 cited
QUT ePrints (Queensland University of Technology)·2011Open Access
Projections of male attractiveness types in Australia
eSpace (Curtin University)·2011
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Frequent Co-authors
Gayle Kerr(10), Michaël Beverland(6), David S. Waller(6), Julie Napoli(5), Francis Farrelly(4), Kathleen Mortimer(4), Donna Gill(3), Tara Heath(3), B. Ramaseshan(3), Romana Martin(3), Nathaniel Ostashewski(3), Kathy Mortimer(3), Arno Scharl(2), Matthew Derrick Holmes(2), Nigel De Bussy(2), John B. Ford(2), Alison Barker(1), Adam Lindgreen(1), Aneeshta Gunness(1), Hamish McNair(1)