Poornima Vinoo

Indian School of Business — India

Business, Management and Accounting · Social Sciences

3h-index30citations3works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(1), Social and Intergroup Psychology(1), Bullying, Victimization, and Aggression(1), Digital Marketing and Social Media(1), Personality Traits and Psychology(1)

Publications3 total

Bracing for the sting of disposal: Product purgatories encourage mental simulation of the disposal process
Journal of Consumer Psychology·2023· 5 cited
How dark personalities gain workplace influence: A replication and extension
Personality and Individual Differences·2022· 4 cited
The Power of Indirect Appeals in Peer‐to‐Peer Fundraising: Why “S/He” Can Raise More Money for Me Than “I” Can For Myself
Journal of Consumer Psychology·2021· 21 cited

Frequent Co-authors

Amir Sepehri(1), Rod Duclos(1), Kirk Kristofferson(1), Hamid Elahi(1), Mathew S. Isaac(1), Lynden Jensen(1), Carolina Patryluk(1), Lorne Campbell(1)