Christina Kwai Choi Lee

Federation UniversityAustralia

Business, Management and Accounting · Social Sciences

23h-index1.8kcitations66works2.52yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(14), Customer Service Quality and Loyalty(10), Digital Marketing and Social Media(8), Behavioral Health and Interventions(8), Technology Adoption and User Behaviour(5)

Publications66 total

Journal of Hospitality Marketing & Management·2024· 5 citedOpen Access
Journal of Business and Industrial Marketing·2020· 20 cited
International Journal of Bank Marketing·2020· 7 citedOpen Access
Annals of Tourism Research·2020· 46 citedOpen Access
Journal of Behavioral and Experimental Finance·2020· 10 citedOpen Access
Understanding Identity Transformation Through Cultural Product Consumption
RMIT Research Repository (RMIT University Library)·2020· 1 citedOpen Access
Education + Training·2019· 12 cited
Australasian Marketing Journal (AMJ)·2018· 12 cited
Journal of Strategic Marketing·2016· 33 cited
International Journal of Consumer Studies·2015· 103 cited
Marketing Intelligence & Planning·2015· 52 cited
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Frequent Co-authors

Deborah Levy(6), Vimala Kunchamboo(4), Soo Yeong Ewe(4), Sheau Fen Yap(4), Sharon E. Beatty(3), Brett Martin(3), Jan Brace‐Govan(3), Roger Marshall(3), Crystal Sheau Fen Yap(2), Sussie Morrish(2), Victoria Little(2), Juliana French(2), Motoki Watabe(2), Denise Conroy(2), Ferdinand A. Gul(2), Chia Yen Yang(2), Wai Ching Poon(2), Chee Wei Cheah(2), University of Otago is an associat pro-(1), University of Auckland is a se-(1)