Business, Management and Accounting · Social Sciences
6h-index208citations26works11.22yr avg
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Research Topics
Consumer Retail Behavior Studies(13), Consumer Behavior in Brand Consumption and Identification(8), Wine Industry and Tourism(6), Consumer Market Behavior and Pricing(5), Business Strategy and Innovation(3)
Publications26 total
The Role of Language for Specific Purposes (LSP) in Consumer Experiences of Wine and Rugby: Early Thoughts on a Promising Marketing-Linguistics Cross-Fertilization
SPIRE - Sciences Po Institutional REpository·2025
Using Necessary Condition Analysis to Complement Multigroup Analysis in Partial Least Squares Structural Equation Modeling
OSF Preprints (OSF Preprints)·2025
Journal of Retailing and Consumer Services·2024· 27 citedOpen Access
La langue de spécialité comme levier de valorisation d'expériences de consommation « glocales » ? Entre marketing et linguistique, les cas du vin et du rugby
SPIRE - Sciences Po Institutional REpository·2024
Journal of Business Research·2024· 29 citedOpen Access
Modèles d'équations structurelles Partial Least Squares (PLS-SEM)
HAL (Le Centre pour la Communication Scientifique Directe)·2022· 3 cited
Revue française de gestion·2021Open Access
Journal of Business Research·2021· 15 citedOpen Access
Are you up for fair-trade products? Vertical dimension as a metaphorical representation of virtuous consumption
London School of Economics and Political Science Research Online (London School of Economics and Political Science)·2021
Review of Agricultural Food and Environmental Studies·2020· 9 citedOpen Access
RePEc: Research Papers in Economics·2020Open Access
Journal of Retailing and Consumer Services·2019· 48 citedOpen Access
Definition, conceptualization and measurement of consumer-based retailer brand equity
RePEc: Research Papers in Economics·2019· 6 cited
Dunod eBooks·2018
Dunod eBooks·2018
Marketing du point de vente
HAL (Le Centre pour la Communication Scientifique Directe)·2018
Presses universitaires de Provence eBooks·2018
Developments in marketing science: proceedings of the Academy of Marketing Science·2018
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
Developments in marketing science: proceedings of the Academy of Marketing Science·2015· 67 cited
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Frequent Co-authors
Gérard Cliquet(8), Julien Bouillé(4), Frederic Bassó(3), Karine Picot-Coupey(3), Dany Vyt(3), Gervaise Debucquet(2), Patrice Guillotreau(2), Gilles Lazuech(2), Frédéric Salladarré(2), Joseph F. Hair(2), Christian M. Ringle(2), Leif Maunoury(2), Joe F. Hair(1), Ovidiu Ioan Moisescu(1), Lăcrămioara Radomir(1), G. Tomas M. Hult(1), Marko Sarstedt(1), Gulliver Lux(1), Élodie Huré(1), Julien Bouillé(1)