Weisha Wang

Soochow University — Taiwan

Business, Management and Accounting · Social Sciences

13h-index654citations42works6.32yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(9), Cultural Differences and Values(5), Digital Marketing and Social Media(4), International Student and Expatriate Challenges(3), Regional Economic and Spatial Analysis(3)

Publications42 total

Understanding esports player preferences: which self-definitional needs drive their satisfaction?
Internet Research·2024· 4 citedOpen Access
How to make consumers tolerate robotic service failures
International Journal of Hospitality Management·2024· 6 cited
The virtual new or the real old? The effect of temporal alignment between influencer virtuality and brand heritage narration on consumers' luxury consumption
Psychology and Marketing·2024· 15 cited
“I like the sound of that”: understanding the effectiveness of audio in ads
Internet Research·2024· 1 cited
Justice at the Forefront: Cultivating felt accountability towards Artificial Intelligence among healthcare professionals
Social Science & Medicine·2024· 13 citedOpen Access
COVID-19 Policy Actions, Trust in Government and Tax Compliance Intentions: A Study of the British Self-Employment Income Support Scheme
Journal of Business Ethics·2024· 5 citedOpen Access
Is “Putting Yourself in Their Shoes” Beneficial in a Multicultural Environment?
2024
Will artificial intelligence undermine the effects of guanxi on relationship performance? Evidence from China's banking industry
Industrial Marketing Management·2023· 12 citedOpen Access
Understanding Consumer Advertising via Audio Analytics of Sports Videos
2023· 1 cited
Understanding customer satisfaction of augmented reality in retail: a human value orientation and consumption value perspective
Information Technology and People·2022· 45 cited
The influence of creative packaging design on customer motivation to process and purchase decisions
Journal of Business Research·2022· 72 citedOpen Access
The Intolerance of Uncertainty and “Untact” Buying Behavior: The Mediating Role of the Perceived Risk of COVID-19 Variants and Protection Motivation
Frontiers in Psychology·2022· 10 citedOpen Access
Better self and better us: Exploring the individual and collective motivations for China's Generation Z consumers to reduce plastic pollution
Resources Conservation and Recycling·2021· 56 citedOpen Access
Accelerating AI Adoption with Responsible AI Signals and Employee Engagement Mechanisms in Health Care
Information Systems Frontiers·2021· 125 citedOpen Access
The Market-Oriented Education Approach Brings Challenges to the Practice: Based learning Approach in Pre-school Higher Education
Canadian social science·2021Open Access
Smile or pity? Examine the impact of emoticon valence on customer satisfaction and purchase intention
Journal of Business Research·2021· 68 citedOpen Access
Exploring the eudaimonic game experience through purchasing functional and nonfunctional items in MMORPGs
Psychology and Marketing·2021· 28 citedOpen Access
Digitalized social support in the healthcare environment: Effects of the types and sources of social support on psychological well-being
Technological Forecasting and Social Change·2020· 34 citedOpen Access
Contribution of Vocabulary Knowledge to Reading Comprehension Among Chinese Students: A Meta-Analysis
Frontiers in Psychology·2020· 62 citedOpen Access
Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits
International Marketing Review·2020· 15 cited
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Frequent Co-authors

Yang Dong(6), Yichuan Wang(3), Paurav Shukla(3), Shuna Peng(3), Haiming Hang(3), Wei-Yang Dong(2), Tingting Mo(2), Sammy Xiao-Ying Wu(2), Ibrahim Abosag(2), Jindao Wang(2), Stuart J. Barnes(2), Liu Suling(2), Tieying Hou(2), Long Chen(1), Mengran Xiong(1), Jaywant Singh(1), Ruijing Ma(1), Yi Tang(1), Bonnie Wing‐Yin Chow(1), Dongmei Cao(1)