Rebeca Perren

California State University, San Marcos — United States

Social Sciences · Social Sciences

6h-index686citations16works2.02yr avg
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Research Topics

Digital Marketing and Social Media(7), Sharing Economy and Platforms(5), Consumer Behavior in Brand Consumption and Identification(4), Service and Product Innovation(4), Technology Adoption and User Behaviour(2)

Publications16 total

Co‐Creating Content With Brands: Insights From Influencers' Perceptions
Journal of Consumer Behaviour·2025· 4 citedOpen Access
In tech we rely: How technology dependence fuels consumer vulnerability
Journal of Consumer Affairs·2024· 3 cited
Voices Against Violence: Empowering Students To Address Domestic Terrorism Through Digital Activism
Marketing Education Review·2024
Branded resale apparel programs: a response to collaborative consumption
Edward Elgar Publishing eBooks·2024· 1 cited
Social media snap judgments: the effect of social media-based brand cues on purchase intention
The Journal of Marketing Theory and Practice·2023· 6 cited
Under the Spell of Your Smartphone: How Dependence Evokes a Halo of Trust in Advertising
Journal of Promotion Management·2022· 6 cited
Embracing Diversity in Marketing Education
Journal of Marketing Education·2020· 23 cited
Beyond personality: an emergence view of influential consumers
Journal of Consumer Marketing·2019
Puritan peers or egoistic entrepreneurs? Moral decay in lateral exchange markets
Journal of Consumer Marketing·2019· 7 cited
A New Perspective on Value Creation and Marketing’s Dominant Logic: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy
Journal of Marketing·2017· 369 cited
11-M: Puritan Peers Or Egoistic Entrepreneurs? An Examination of Moral Identity in Collaborative Consumption
ACR North American Advances·2017
Freedom from ownership: An exploration of access-based consumption
Journal of Business Research·2016· 211 cited
Collaborative Consumption
Elsevier eBooks·2015· 54 cited
Successfully Supersizing Marketing Instruction: A Comparison Study of Instructional Delivery Modes for Principles of Marketing to Mega-Class Sizes
DigitalCommons - Kennesaw State University (Kennesaw State University)·2014· 1 citedOpen Access
Big Business and its Customers: the European Market for American Meat from 1840 to 1939.
Journal of European economic history/˜The œJournal of European economic history·2003· 1 cited

Frequent Co-authors

Kristin Stewart(5), Cinthia B. Satornino(3), Stéphanie Lawson(2), Robert V. Kozinets(1), Mark R. Gleim(1), Jiyoung Hwang(1), Liz Grauerholz(1), Victoria L. Crittenden(1), Cassandra Davis(1), Douniazed Filali‐Boissy(1), Élodie Jouny-Rivier(1), Charles Chambers(1), Ryley Zulauf(1), Carolyn Massiah(1), Ronald E. Michaels(1), Meegan Feori-Payne(1), Tracy Khan(1), Nancy Quintanilla(1), John Peloza(1), Alexis M. Allen(1)