Jiyoung Hwang

Kyung Hee University Medical CenterSouth Korea

Business, Management and Accounting · Social Sciences

17h-index2.0kcitations77works0.12yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(13), Digital Marketing and Social Media(9), Customer Service Quality and Loyalty(8), Healthcare Education and Workforce Issues(7), Asian Culture and Media Studies(5)

Publications77 total

Korean Language and Literature in International Context·2024
Journal of Marketing Management·2023· 3 cited
International Journal of Hospitality & Tourism Administration·2022· 2 cited
Psychology and Marketing·2021· 21 cited
Journal of Business Research·2020· 131 cited
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Frequent Co-authors

Jae‐Eun Chung(4), Laee Choi(3), Jay Kandampully(3), Dong-Choon Uhm(2), Yoon‐Na Cho(2), Dong Keon Yon(2), Lee Hyo-Seol(2), Myung‐Jin Kim(2), Merlyn A. Griffiths(1), Stéphanie Lawson(1), Mark R. Gleim(1), Rebeca Perren(1), Hyun‐Joo Lee(1), Cheryl Nakata(1), Eunjoo Cho(1), Linda K. Good(1), Bonnie Canziani(1), Erick T. Byrd(1), Soojin Kim(1), Byoungho Jin(1)