Yoon‐Na Cho

Hongik University — South Korea

Business, Management and Accounting · Social Sciences

17h-index1.4kcitations45works4.32yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(17), Environmental Sustainability in Business(16), Digital Marketing and Social Media(8), Environmental Education and Sustainability(7), Customer Service Quality and Loyalty(5)

Publications45 total

Beauty in the Eye of the Beholder: The Effect of Retouching Level Disclaimer on Advertisement Evaluations
Journal of Current Issues & Research in Advertising·2025· 2 cited
The Interplay of Mind and Body: The Impact of Influencers' Body Size and Motivation Appeals
International Journal of Consumer Studies·2025· 1 citedOpen Access
Influencers and donations: The impact of source and product benefits
International Journal of Consumer Studies·2024· 5 cited
Instilling label confidence in the minds of consumers: The role of sustainability skepticism
Journal of Consumer Behaviour·2024· 9 cited
Music to the ears: the role of sonic branding in advertising
International Journal of Advertising·2023· 9 cited
THE PURSUIT OF PERFECTION: THE IMPACT OF SIZE DISCLOSURES AND MOTIVES OF INFLUENCERS
Global Fashion Management Conference·2023
Digital Marketing and Analytics Education: A Systematic Review
Journal of Marketing Education·2023· 24 cited
Partitioning online experiential consumption increases subjective well-being during the times of uncertainty
International Journal of Advertising·2022· 3 cited
A multi-tier approach to supply chain collaboration: implications of shopper solutions
The International Journal of Logistics Management·2022· 3 cited
“I must have done something good”: Justifying luxury consumption with karmic beliefs
Journal of Business Research·2022· 21 cited
CREATING CO-CONSUMING EXPERIENCES IN A BORDERLESS, DIGITAL, AND CIRCULAR WORDL: A FRAMEWORK FOR GEN Z AND LUXURY FASHION BRANDS
Global Fashion Management Conference·2021
Together or alone on the prosocial path amidst the COVID-19 pandemic: the partitioning effect in experiential consumption
Journal of Research in Interactive Marketing·2021· 6 cited
Tasty for everyone: Using horizontal metaphor in food evaluations
Journal of Consumer Behaviour·2021· 6 cited
COVID-19 Uncertainty and Temporal Framing in Advertising for Online Experiential Consumption
Journal of Advertising·2021· 12 cited
DO INSTAGRAM INFLUENCERS NEED TO BE PERFECT? THE CHANGING ROLE OF SOCIAL NORMS ON THE EFFECTIVENESS OF INFLUENCERS
Global Fashion Management Conference·2020
Consumer responses to shopper solutions in service settings
Journal of Services Marketing·2020· 10 cited
When Extremely Good is not Enough for Sustainability Disclosures: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2020
The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Journal of Business Research·2019· 58 cited
Corporate sustainability efforts and e-WOM intentions in social platforms
International Journal of Advertising·2019· 33 cited
Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Journal of Business Research·2019· 34 cited
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Frequent Co-authors

Charles R. Taylor(6), Scot Burton(5), Brian N. Rutherford(4), Robin L. Soster(4), Christine Ye(4), Jungkun Park(3), Yuna Kim(3), Nara Youn(3), Mivena Panteqi(3), Anastasia Thyroff(2), Christopher Berry(2), Carissa M. Anthony(2), Ha Eun Kim(2), Christopher L. Newman(2), Jiyoung Hwang(2), Molly Inhofe Rapert(1), Seong-Yeon Park(1), Hyun Ju Lee(1), Shalini Bahl(1), George R. Milne(1)