Youngtae Choi

University of North Florida — United States

Social Sciences · Social Sciences

9h-index390citations33works1.32yr avg
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Research Topics

Digital Marketing and Social Media(10), Technology Adoption and User Behaviour(6), Consumer Behavior in Brand Consumption and Identification(6), Innovation and Knowledge Management(4), Halal products and consumer behavior(4)

Publications33 total

Concordance correlation coefficients for multivariate measurements
Journal of the Korean Statistical Society·2025· 1 cited
Consumer preferences in user- vs. item-based recommender systems for search and experience products
Journal of Marketing Management·2025· 4 cited
Segmenting Social Media Users Based on Ongoing Brand Activities to Track Consumer Behavior Change
Advances in marketing, customer relationship management, and e-services book series·2024
The serial multiple mediating effects of career decision-making self-efficacy and social support on the relationship between career motivation and self-leadership of university students
Korean Association For Learner-Centered Curriculum And Instruction·2024
Developing brand advocacy through brand activities on Facebook
Journal of Consumer Marketing·2021· 47 cited
Brand Social Media Activity, Advocacy, and Purchase Intentions--Model
PsycTESTS Dataset·2021
최적화 - 의사결정 지능화의 핵심 기술
2019
Development and validation of a deep neural network for predicting SPI of Nakdong river basin
Journal of the Korean Data and Information Science Society·2019
Influence of Cultural Orientations on Electronic Word-of-Mouth (eWOM) in Social Media
Journal of Intercultural Communication Research·2019· 14 cited
Evaluation of outlier detection methods for multiple linear regression model
Journal of the Korean Data and Information Science Society·2018
Brand Actions on Social Media: Direct Effects on Electronic Word of Mouth (eWOM) and Moderating Effects of Brand Loyalty and Social Media Usage Intensity
Journal of Relationship Marketing·2018· 33 cited
User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2018· 1 cited
Estimation Method of Roadbed Pressure in Asphalt Concrete Track by Comparing Roadbed Pressures of Diverse Track Types
Journal of the Korean society for railway·2017
Testing a cultural orientation model of electronic word-of-mouth communication: a comparative study of U.S. and Korean social media users
Asian Journal of Communication·2017· 9 cited
Structured Abstract: Social Irritants—Small Things with Large Consequences
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
Social media: is this the new organizational stepchild?
European Business Review·2015· 49 cited
How do individual-level cultural orientations affect electronic word-of-mouth (eWOM) communications in social networking sites (SNSs) within and across countries?
한국언론학회 학술대회 발표논문집·2015
Alliance Marketing Competence and Technology Sensing in Marketing Alliances: The Performance Implications for Alliance Participant Firms
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Religion or Religiosity: Which Is the Culprit for Consumer Switching Behavior?
Journal of International Consumer Marketing·2013· 39 citedOpen Access
Religious Beliefs Measure
PsycTESTS Dataset·2013
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Frequent Co-authors

Antony Paulraj(7), Jong‐Kuk Shin(6), Michael W. Kroff(5), Rahul Kale(3), Andrew Thoeni(3), Junga Kim(3), Junga Kim(2), Chunsik Lee(2), Steven Williamson(2), Paul A. Fadil(2), James H. Leigh(1), Richard T. Hise(1), Richard P. Bagozzi(1), Du‐Hyeong Lee(1), Kyeong Eun Lee(1), Yun Hyung Je(1), Sung-Ho Min(1), Kyuhyeon Shin(1), Junga Kim(1), Kyeong Eun Lee(1)