Ain Shams University — Egypt
Business, Management and Accounting · Social Sciences
19h-index4.0kcitations78works0.02yr avg
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Research Topics
Marketing and Advertising Strategies(10), Digital Marketing and Social Media(8), Customer Service Quality and Loyalty(7), Consumer Behavior in Brand Consumption and Identification(5), Consumer Retail Behavior Studies(5)
Publications78 total
Ain Shams Medical Journal·2023· 1 citedOpen Access
Marketing Channel Strategy : An Omni-Channel Approach
University of Washington Tacoma Digital Commons (University of Washington Tacoma)·2019· 30 cited
2019· 3 cited
2019
2019· 1 cited
2019· 1 cited
2019
2019· 37 cited
2019
AMS Review·2017· 30 cited
2016· 1 cited
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Frequent Co-authors
Louis W. Stern(17), Robert W. Palmatier(13), Eugene Sivadas(8), Fernando Robles(2), Robert A. Robicheaux(2), Oscar E. Kramer(2), Judy Strauss(2), Franklin R. Root(1), Philip Kotler(1), Mustafa H. Razian(1), Warren J. Keegan(1), Tammy Schakett(1), Alan B. Flaschner(1), Tao Gao(1), Yi Liu(1), Lei Tao(1), Yuan Li(1), Anne T. Coughlan(1), Ignacio Cruz Roche(1), Michelle Slagle(1)