Michael Stros

University of Applied Sciences and Arts of Southern Switzerland — Switzerland

Business, Management and Accounting · Social Sciences

6h-index192citations28works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(7), Pharmaceutical industry and healthcare(5), Pharmaceutical Economics and Policy(5), Business Strategy and Innovation(5), Customer Service Quality and Loyalty(4)

Publications28 total

Critical factors characterizing consumers’ intentions to use drones for last-mile delivery: Does delivery risk matter?
Journal of Retailing and Consumer Services·2021· 109 cited
Applied quasi experimental research design in personal sales – a case study
Trendy v podnikání·2021· 1 citedOpen Access
Customer Loyalty-Related Marketing Measures in Fashion Markets
Central European Business Review·2020· 5 citedOpen Access
Salesperson authenticity and gender-based perceptions: an international study
Journal of Eastern European and Central Asian Research (JEECAR)·2020· 2 citedOpen Access
What is the value of growth companies? A methodical approach to the valuation of growth companies in the biotechnology and pharmaceutical sector
Trendy v podnikání·2020Open Access
What is the value of growth companies? A methodical approach to the valuation of growth companies in the biotechnology and pharmaceutical sector
Trendy v podnikání·2020Open Access
Personal sales success factors in a wealthy market environment
Journal of Eastern European and Central Asian Research (JEECAR)·2019· 3 citedOpen Access
Applied Video Content Analysis In Marketing Research – Lessons Learned
˜The œEuropean Proceedings of Social & Behavioural Sciences·2019Open Access
Consumers´ Cross-Border Shopping Behaviour in the City of Konstanz
Trendy v podnikání·2019Open Access
Consumers' cross-border shopping behaviour in the city of Konstanz
Trendy v podnikání·2019Open Access
Strategies and Personal Sales in Pharmaceutical Marketing — an Overview
International Days of Statistics and Economics 2019·2019· 1 cited
A model of the prescription-pharmaceutical sales process
SHILAP Revista de lepidopterología·2018Open Access
Linear models based on business data from the pharmaceutical industry
Trendy v podnikání·2018Open Access
The Role of Gender in Salesperson Perception
Marketing Science & Inspirations·2018· 6 cited
Relevance of Personal Interaction Factors between Customers and Sales Representatives in the Automotive Business
Journal of Applied Marketing Theory·2017· 6 citedOpen Access
Intercultural Variations in Personal Sales Factors in the Czech and U.S. Automotive Markets: Practical Implications for Marketing
Central European Business Review·2017· 6 citedOpen Access
A model of the prescription-pharmaceuticals sales process
Digital Library (University of West Bohemia)·2017Open Access
Marketing dimensions in the prescription pharmaceutical industry: a systematic literature review
Journal of Strategic Marketing·2014· 34 cited
The influence of marketing factors and substance characteristics on pharmaceutical sales in a state-controlled prescriptions pharmaceuticals market
Aston Publications Explorer (Aston University)·2012· 1 citedOpen Access
What counts in personal selling : corporate image, corporate function or corporate representative? Two experiments on first impressions
Zürcher Hochschule für Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)·2010
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Frequent Co-authors

David Říha(9), Jürg J. Hari(8), David Říha(7), Bodo Möslein-Tröppner(5), Nick Lee(3), John Marriott(3), Timothy Heinze(3), Elena Říhová(3), Lynn L. K. Lim(3), Christian Nedu Osakwe(1), Marek Hudík(1), T. Ramayah(1), Juerg Hari(1), Ludvík Eger(1), Walther Schnüriger(1), John Marriott(1), Mei-Li Chen(1), Marko D. Petković(1), John Mariott(1)