Shobhit Kakaria

Henley College — United Kingdom

Social Sciences · Social Sciences

6h-index229citations15works3.02yr avg
OpenAlex↗ORCID↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Digital Marketing and Social Media(7), Technology Adoption and User Behaviour(6), Consumer Retail Behavior Studies(5), Color perception and design(4), Neural and Behavioral Psychology Studies(2)

Publications15 total

How to Conduct Valuable Marketing Research With Neurophysiological Tools
Psychology and Marketing·2025· 3 citedOpen Access
The Role of Stimuli-Driven and Goal-Driven Attention in Shopping Decision-Making Behaviors—An EEG and VR Study
Brain Sciences·2023· 8 citedOpen Access
Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective
International Journal of Information Management·2023· 51 citedOpen Access
Motivation in the metaverse: A dual-process approach to consumer choices in a virtual reality supermarket
Frontiers in Neuroscience·2023· 22 citedOpen Access
Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory
Electronic Commerce Research·2023· 47 citedOpen Access
Heart rate variability in marketing research: A systematic review and methodological perspectives
Psychology and Marketing·2022· 30 citedOpen Access
Unplanned shopping patterns in virtual commerce: a self-report and EEG study
2022Open Access
Examining popularity cues in virtual retail store
2022Open Access
How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach
Journal of Business Research·2020· 62 citedOpen Access
Bibliometric Analysis of Immersive and Neurophysiological Tools in Retailing
Zenodo (CERN European Organization for Nuclear Research)·2020Open Access
Understanding Consumer Preferences for Movie Trailers from EEG using Machine Learning
arXiv (Cornell University)·2020· 4 citedOpen Access
How online advertising competes with user-generated content in TripAdvisor? A neuroscientific approach.
2020Open Access
Perceived Usefulness of e-WOM Attributes on Buyer’s Choice
Communications in computer and information science·2020· 1 cited
Influence of Ad Congruence and Social Cues on the Probability of Choosing a Restaurant
Communications in computer and information science·2020
Shopping with Virtual Hands
Lecture notes in computer science·2020· 1 cited

Frequent Co-authors

José Enrique Bigné Alcañiz(14), Aline Simonetti(7), Farzad Saffari(4), Thomas Z. Ramsøy(4), Carla Ruíz Mafé(2), Luis Emilio Bruni(2), Sahar Zarei(2), Vincenzo Catrambone(1), Gaetano Valenza(1), Pankaj Pandey(1), Raunak Swarnkar(1), Krishna Prasad Miyapuram(1), Maarten A.S. Boksem(1), Luis‐Alberto Casado‐Aranda(1), Jesús García de Madariaga(1), Nadine R. Gier‐Reinartz(1), João Guerreiro(1), Sandra María Correia Loureiro(1), Ale Smidts(1), Michel Wedel(1)