Chunyu Li

Guangdong University of Foreign Studies — China

Social Sciences · Social Sciences

10h-index644citations44works1.32yr avg
OpenAlex↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Digital Marketing and Social Media(13), Consumer Behavior in Brand Consumption and Identification(6), Supply Chain and Inventory Management(6), Consumer Market Behavior and Pricing(6), Digital Platforms and Economics(5)

Publications44 total

Corporate digital transformation and product market performance: evidence from China
Technology Analysis and Strategic Management·2025
Coupling Relationship Between Rural Eco-Environment and Tourism Economic Development Based on Data
International Journal of Agricultural and Environmental Information Systems·2024· 2 citedOpen Access
Strategic interaction between IoT technology openness and adoption considering potential firm entry
Electronic Commerce Research·2024· 1 cited
The effect of mobile reviewing on review helpfulness: The moderation of review solicitation and reviewer popularity
Psychology and Marketing·2024· 2 citedOpen Access
Key Technologies of Intelligent Recommendation Based on Spatio-Temporal Bicontinuous Tourism Information Management
2023
Supply chain’s green investment strategy to cope with an entrant threat considering differentiated competitiveness
RAIRO. Operations research·2023· 4 citedOpen Access
Optimal Strategies of Customization and Information Sharing in the Presence of Feature Creep
Sustainability·2023Open Access
Social Media Influencers and Consumer Attitudes and Purchase Intentions--Model
PsycTESTS Dataset·2023
Sustainable Strategy Analysis: Platform Channel Configuration and Slotting Fee Design under Differentiated Quality Investment
Sustainability·2022· 1 citedOpen Access
Influencers' “organic” persuasion through electronic word of mouth: A case of sincerity over brains and beauty
Psychology and Marketing·2022· 92 cited
Online channel configuration strategy considering contract manufacturer encroachment and green investment
Electronic Commerce Research·2022· 8 cited
The Design and Implementation of Information-Based Teaching Skills Training Platform for Primary and Secondary School Teachers
2022· 3 cited
Human Resource Management System Based on Artificial Intelligence
2022 International Conference on Artificial Intelligence and Autonomous Robot Systems (AIARS)·2022· 6 cited
Who benefits from offline investment: an analysis of strategic interactions between e-book pricing and bookstores’ investment
Electronic Commerce Research·2022· 4 cited
In-house or Outsourcing R&D? Manufacturer Technology Strategy in the Presence of Market Follower Encroachment
Journal of Systems Science and Systems Engineering·2021· 2 cited
Chinese corporate distress prediction using LASSO: The role of earnings management
International Review of Financial Analysis·2021· 57 cited
The role of explanations and metadiscourse in management responses to anger-reviews versus anxiety-reviews: The mediation of sense-making
International Journal of Hospitality Management·2020· 22 cited
How manufacturer brand erosion shapes consumer assortment perceptions
Asia Pacific Journal of Marketing and Logistics·2019· 7 cited
Service Quality Control of Supply Chains Under Different O2O Modes
Journal of Northeastern University·2019
A Study on the Development plan of Logistics Competitiveness of Hunchun Region
Journal of Korea Port Economic Association·2019
page 1 of 3Next →

Frequent Co-authors

Ling Peng(17), Geng Cui(14), Yanting Li(4), Peng Xing(3), Cuihua Zhang(3), Raffaele Filieri(2), Fulya Açikgöz(2), Salma Alguezaui(2), Mengzhou Zhuang(2), Yongfu He(2), Yong Ma(2), Cuihua Zhang(2), Chenxin Lou(1), Dan Luo(1), Kai Xing(1), Yuho Chung(1), Jiongen Xiao(1), Cuihua Zhang(1), Xiang Wan(1), Denghua Yuan(1)