Denghua Yuan

Guangdong University of Foreign Studies — China

Social Sciences · Social Sciences

5h-index425citations17works0.02yr avg
OpenAlex↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Digital Marketing and Social Media(7), Customer Service Quality and Loyalty(5), Consumer Behavior in Brand Consumption and Identification(4), Corporate Identity and Reputation(3), Job Satisfaction and Organizational Behavior(2)

Publications17 total

Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement
Journal of Business Research·2020· 124 citedOpen Access
How manufacturer brand erosion shapes consumer assortment perceptions
Asia Pacific Journal of Marketing and Logistics·2019· 7 cited
How Does Customer Engagement in Brand Co-creation Promote Brand Loyalty? A study on the Influences and Mechanisms of the Types of Brand Co-creation Behavior on Brand Loyalty
Waiguo jingji yu guanli·2018· 2 cited
Sorry seems to be the hardest word: consumer reactions to self-attributions by firms apologizing for a brand crisis
Journal of Consumer Marketing·2016· 39 cited
When are the buyers willing to post comments on an online feedback system? The moderating effects of online interactivity between buyers and sellers
2016· 2 cited
What drives consumer knowledge sharing in online travel communities?: Personal attributes or e-service factors?
Computers in Human Behavior·2016· 98 citedOpen Access
A Literature Review of Brand Evangelism
Waiguo jingji yu guanli·2016· 3 cited
The Concept of Brand Insecurity & its Measurement for ISO 10668 Valuations
SSRN Electronic Journal·2015Open Access
Sorry Seems to Be the Hardest Word-The Effect of Self-attribution When Apologizing for a Brand Crisis
Digital Commons - Lingnan (Lingnan University)·2014· 1 citedOpen Access
The Concept of <i>Brand Insecurity</i> & Its Measurement for ISO 10668 Valuations
Journal of Financial Risk Management·2014· 3 citedOpen Access
Linking perceived organizational support with employee work outcomes in a Chinese context: Organizational identification as a mediator
European Management Journal·2013· 137 cited
Research on the Harm Mechanism and Dissolve Strategy of Brand Insecurity
Advances in Psychological Science·2013· 3 citedOpen Access
How Brand Symbolic Value Affect Consumers’Willingness of Payment at A Premium:On the Moderating Roles of Gender and Product Visibility
Contemporary Finance and Economics·2013
Dimensions and Differences of Post Purchase——An Analysis Based on Different Consumption Situations
Ruan kexue·2011
Impact of Advertising Intervention on Consumer’s Brand Attitude and Trust
Acta Psychologica Sinica·2010· 3 citedOpen Access
Review on Psychological Contract Breach
2006· 3 cited
On the Assessment Center Technique Applied in Leader Selection
Journal of Shandong Administration Institute Shandong Economic Management Personnel Institute·2006

Frequent Co-authors

Zhu Liye(3), Yimo Shen(2), Zhibin Lin(2), Geng Cui(2), Lei Lai(2), Robert Shaw(2), Todd Jackson(1), Cody Ding(1), Zhao Lei(1), Yunlai Dou(1), Qinglin Zhang(1), Raffaele Filieri(1), Ran Liu(1), Mengqin Zheng(1), Ran Zhuo(1), Chunyu Li(1), Yongfu He(1), Ling Peng(1), Qi Wang(1), Si-Ming LUO(1)