P. Samouel

Kingston UniversityUnited Kingdom

Social Sciences · Social Sciences

1h-index70citations10works0.02yr avg

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Research Topics

Digital Marketing and Social Media(3), Customer Service Quality and Loyalty(2), Marketing and Advertising Strategies(2), Organizational Leadership and Management Strategies(2), Innovation and Knowledge Management(1)

Publications9 total

Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Developments in marketing science: proceedings of the Academy of Marketing Science·2014· 1 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
An investigation of online customer experience: understanding the drivers and consequences of a positive online customer experience in the e-retailing context
CentAUR (University of Reading)·2011
Do executives' values matter? An empirical study of executive values, organisational goals, strategic orientation and their impact on organisational performance
ePrints Soton (University of Southampton)·2010
A relationship-based view of the internet: the development of an internet personality scale as a mechanism for consumers to express feelings towards the internet
CentAUR (University of Reading)·2010
Principles, policies and performance: an empirical study of strategic orientation, executive values and their impact on organisational performance
ePrints Soton (University of Southampton)·2007

Frequent Co-authors

Arthur Money(3), Malcolm Higgs(2), Susan Rose(2), Donald D. Price(1), Staffan Canbäck(1), Nigel De Bussy(1), Leyland Pitt(1), Shiu Shan Low(1), Marie Murgolo‐Poore(1), S. Litchenstein(1), Michael T. Ewing(1), John Philip Jones(1), Leyland E Pitt(1), Pierre Berthon(1), Moira Clark(1), Neil Hair(1), Scott Lichtenstein(1)