Machiel J. Reinders

Wageningen University & Research — Netherlands

Business, Management and Accounting · Social Sciences

29h-index4.3kcitations164works3.82yr avg
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Research Topics

Environmental Sustainability in Business(25), Consumer Behavior in Brand Consumption and Identification(23), Organic Food and Agriculture(23), Consumer Attitudes and Food Labeling(19), Agriculture Sustainability and Environmental Impact(16)

Publications164 total

Towards a future-proof integrated food consumer science discipline
Food Quality and Preference·2025Open Access
Personalized nutrition: perspectives on challenges, opportunities, and guiding principles for data use and fusion
Critical Reviews in Food Science and Nutrition·2025· 20 citedOpen Access
Personalized Dietary Advice: A Consumer Behavior Perspective
Elsevier eBooks·2025Open Access
Challenging the Meat-centric Environment: How Different Social Norm Triggers affect Cognitive Dissonance and Meat Reduction
SSRN Electronic Journal·2025· 1 citedOpen Access
Meat reduction in small portions
Nature Food·2024· 1 citedOpen Access
Gradual behaviour change towards meat reduction revisited: Applying the decisional balance scale in a Dutch study
Appetite·2024· 13 citedOpen Access
Reducing meat consumption in restaurants: Exploring the default mechanism in a surprise menu, combined with effort and price incentives
Journal of Environmental Psychology·2024· 9 citedOpen Access
List of contributors
Elsevier eBooks·2024
Literature and practice scan on promising consumer household water reduction interventions : Task 1.1 of Let's make it easier being green
2024Open Access
Literature overview on maintenance of behaviour change : Task 1.3 of Let's make it easier being green
2024Open Access
The power of behavioural nudges tailored to plant-based dishes when eating out
Elsevier eBooks·2024· 5 citedOpen Access
Gradual Behaviour Change Towards Meat Reduction Revisited: Applying the Decisional Balance Scale in a Dutch Study
SSRN Electronic Journal·2024Open Access
Latest insights on food waste reduction interventions
2024Open Access
Effectively implementing healthy and sustainable food practices in out-of-home food service locations: The perspective of the catering staff members
Appetite·2023· 8 citedOpen Access
What is not known is not aimed for — Understanding staff knowledge and readiness to embrace sustainable and healthy food
Research in Hospitality Management·2023· 1 citedOpen Access
Advancing Food Consumer Science to Facilitate Health and Sustainability Transitions: Bridging Complexity, Collaboration, and Ensuring FAIR Data
2023Open Access
Effects of abstract and concrete communication on moral signalling and purchase intention of upcycled food products
Cleaner and Responsible Consumption·2023· 45 citedOpen Access
Creating trust and consumer value for true price food products
Journal of Cleaner Production·2023· 28 citedOpen Access
Design Issues in Personalized Nutrition Advice Systems
Journal of Medical Internet Research·2023· 16 citedOpen Access
De gebundelde boodschap : Consumentenreacties op maaltijdbundels en een (re)activatie in de supermarkt
2023Open Access
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Frequent Co-authors

Emily P. Bouwman(11), M.C.D. Verain(10), Marleen C. Onwezen(9), Jos Bartels(8), Hans Dagevos(7), Danny Taufik(7), Athanasios Krystallis(6), S.J. Sijtsema(5), Marija Banović(5), Luís Guerrero(5), R.T. Frambach(3), Anna Claret(3), Esmée L. Doets(3), I.A. van der Lans(2), A.R.H. Fischer(2), M.J.G. Meeusen(2), H.M. Snoek(2), Joris Heijnen(2), M. Dolors Guàrdia(2), Iris M. de Hoogh(2)