Deborah D. Heisley

California State University, Northridge — United States

Business, Management and Accounting · Social Sciences

10h-index872citations24works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(6), Customer Service Quality and Loyalty(4), Consumer Retail Behavior Studies(4), Behavioral Health and Interventions(2), Culinary Culture and Tourism(2)

Publications24 total

Examining scarcity in mobile promotion and purchase intention: the role of location
The Journal of Marketing Theory and Practice·2021· 14 cited
What are you dieting for? The role of lay theories in dieters' goal setting
Journal of Consumer Behaviour·2014· 23 cited
Los Angeles Worksource System: Youth Participant's Satisfaction Survey
CSUN ScholarWorks (California State University, Northridge)·2012Open Access
Autodriving: A Photoelicitation Technique
2012· 12 cited
Los Angeles Onesource System: Youth Participant: Customer Satisfaction Survey 2010-2011
CSUN ScholarWorks (California State University, Northridge)·2012Open Access
Los Angeles WorkSource System Intercept Customer Satisfaction Survey
CSUN ScholarWorks (California State University, Northridge)·2011Open Access
Los Angeles Worksource System: Adult Employers: Customer Satisfaction Survey 2010-2011
CSUN ScholarWorks (California State University, Northridge)·2011Open Access
City of Los Angeles Worksource System: Exited Adult Participant: Customer Satisfaction Survey
CSUN ScholarWorks (California State University, Northridge)·2011Open Access
Los Angeles OneSource System: Youth Employers: Customer Satisfaction Survey
CSUN ScholarWorks (California State University, Northridge)·2011Open Access
Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities
Journal of Public Policy & Marketing·2011· 69 cited
Connectedness and Worthiness for the Embedded Self: A Material Culture Perspective
Consumption Markets & Culture·2007· 25 cited
Client-based Projects in Business Education
Academic exchange quarterly·2007· 1 cited
Ambivalent Relationships and Projection onto Indexical Objects
ACR North American Advances·2007· 2 cited
Visual Research: Current Bias and Future Direction
ACR North American Advances·2001· 24 cited
Presidential Session Summary Alternative Representations of Consumer Research
ACR North American Advances·1999
ItS All in the Family, But I Want It
ACR North American Advances·1999· 2 cited
Special Session Summary the Intergenerational Flow of Wealth in the Family
ACR North American Advances·1997
Emergent understanding of relationships among consumption, production, and the family
Advances in consumer research·1994
An ethnographic study of an urban periodic marketplace: Lessons from the midville farmers' market
Journal of Retailing·1993· 133 cited
Autodriving: A Photoelicitation Technique
Journal of Consumer Research·1991· 519 cited
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Frequent Co-authors

Richard W. Moore(6), Bobby Keo(5), Mary Ann McGrath(3), John F. Sherry(3), Deborah Cours(3), Sidney J. Levy(2), Melanie Wallendorf(2), Cornelia Pechmann(1), Elizabeth S. Moore(1), Alan R. Andreasen(1), Paul M. Connell(1), Dan Freeman(1), Meryl P. Gardner(1), R. Craig Lefebvre(1), Dante Pirouz(1), Robin L. Soster(1), Mariam Beruchashvili(1), Risto Moisio(1), Russell W. Belk(1), Qin Sun(1)