Melanie Wallendorf

Business, Management and Accounting · Social Sciences

24h-index8.1kcitations66works0.02yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(23), Digital Marketing and Social Media(7), Customer Service Quality and Loyalty(5), Culinary Culture and Tourism(5), Migration, Ethnicity, and Economy(5)

Publications65 total

Journal of Consumer Research·2021· 41 cited
Political “Consumption”: Motivations, Decision-Making and Implications
ACR North American Advances·2020
interactions·2017· 2 cited
Is the price right?: Moral and cultural frames for understanding pricing systems
2017
2017· 4 cited
Representations of Space: Methodological Tensions in Spatial Consumer Research
ACR North American Advances·2017· 1 cited
Journal of Consumer Research·2016· 155 citedOpen Access
Leisure Consumption As Conspicuous Work
ACR North American Advances·2012· 1 cited
MKTG696G: Socio-Cultural Aspects of Consumer Behavior
TRAILS: Teaching Resources and Innovations Library for Sociology·2010
Addictive Behaviors·2008· 17 cited
The Gift and Social Structure: Solidarity around Inequality
2007
Tradition and Renewal: Reconstruction of Culture Through Consumption
Advances in consumer research·2007
Market Discourses of Community and Solidarity: Manifest and Latent Effects of Cultural Maintenance
2007
Children"s Understandings of Cigarette Advertisements - Fostering Brand-Specific Demand vs. Promoting Smoking In General
한국마케팅과학회 학술발표대회논문집·2006
Qualitative Data Analysis
ACR North American Advances·2006
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Frequent Co-authors

Russell W. Belk(10), Gerald Zaltman(6), John F. Sherry(5), Eric J. Arnould(5), Michael D. Reilly(4), Elizabeth C. Hirschman(4), Merrie Brucks(3), Andre F. Maciel(3), David Crockett(2), Carol A. Scott(2), Dan Freeman(2), Deborah D. Heisley(2), George M. Zinkhan(2), Michelle F. Weinberger(1), Morris B. Holbrook(1), Barbara B. Stern(1), Craig J. Thompson(1), Seth R. Ellis(1), James P. McCullough(1), Chin Tiong Tan(1)