Carly Frennea

Nike (United States) — United States

Business, Management and Accounting · Social Sciences

9h-index375citations14works0.02yr avg
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Research Topics

Customer Service Quality and Loyalty(10), Digital Marketing and Social Media(5), Technology Adoption and User Behaviour(3), Corporate Finance and Governance(2), Consumer Behavior in Brand Consumption and Identification(2)

Publications14 total

Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us
Marketing Letters·2023· 60 citedOpen Access
Customer Satisfaction, Loyalty Behaviors, and Firm-Financial Performance: What 40 Years of Research Tells Us
SSRN Electronic Journal·2022· 10 citedOpen Access
Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management
Journal of Marketing Research·2019· 59 cited
Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management
Journal of Marketing Research·2018· 16 cited
Customer Satisfaction, Loyalty Behaviors, and Firm-Financial Performance: What 30 Years of Research Tells Us
SSRN Electronic Journal·2017· 9 citedOpen Access
Market-Based Assets, Value Appropriation Activities, and Cash Flow Outcomes
Rice Digital Scholarship Archive (Rice University)·2015· 1 citedOpen Access
A Five-Component Customer Commitment Model
Journal of Service Research·2015· 78 cited
How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior: A meta-analysis
International Journal of Research in Marketing·2015· 15 citedOpen Access
A Five-Component Customer Commitment Model: Implications for Repurchase Intentions in Goods and Services Industries
2015· 29 cited
Managing Customer Value in Business-to-Business Markets
Marketing Review St Gallen·2014· 1 cited
The satisfaction profit chain
Edward Elgar Publishing eBooks·2014· 12 cited
Managing Customer Satisfaction
Edward Elgar Publishing eBooks·2012· 5 cited
Chapter 16 - Managing Customer Satisfaction
SSRN Electronic Journal·2012Open Access
Customer Satisfaction: A Strategic Review and Guidelines for Managers
SSRN Electronic Journal·2010· 80 citedOpen Access

Frequent Co-authors

Vikas Mittal(13), Kyuhong Han(4), Markus Blut(3), Timothy L. Keiningham(2), Lerzan Aksoy(2), Muzeeb Shaik(2), Narendra Bosukonda(2), Shrihari Sridhar(2), Robert A. Westbrook(2), Alexander Buoye(1), Alexander Alexander(1), David L. Mothersbaugh(1)