Carrie M. Heilman

University of Virginia — United States

Business, Management and Accounting · Social Sciences

10h-index1.3kcitations16works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(12), Consumer Market Behavior and Pricing(9), Consumer Retail Behavior Studies(8), Customer Service Quality and Loyalty(3), Fashion and Cultural Textiles(2)

Publications16 total

Measuring the effects of customized targeted promotions on retailer profits: prescriptive analytics using basket-level econometric analysis
Journal of Marketing Analytics·2023· 1 cited
The Impact of a New Retail Brand In-Store Boutique and its Perceived Fit with the Parent Retail Brand on Store Performance and Customer Spending
Journal of Retailing·2012· 22 cited
Differences in the Spending of Husbands and Wives on Products Used by Only One Spouse
The Journal of Marketing Theory and Practice·2012· 6 cited
The impact of a wife's budgetary and romantic attitudes towards luxury goods on their self-purchases and purchases made for them by their husbands
Journal of Retailing and Consumer Services·2012· 5 cited
Identification with the retail organization and customer-perceived employee similarity: Effects on customer spending.
Journal of Applied Psychology·2012· 64 cited
An empirical investigation of in‐store sampling promotions
British Food Journal·2011· 61 cited
Luxury Good Expenditures of Husband and Wife Dyads Incorporating User Attitudes
ACR North American Advances·2007· 4 cited
The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories
Journal of Marketing·2005· 351 cited
A neural network application to consumer classification to improve the timing of direct marketing activities
Computers & Operations Research·2004· 66 cited
Determinants of Product-Use Compliance Behavior
Journal of Marketing Research·2004· 100 cited
意外性の効果--予期せぬインストア・クーポンに対する消費者の反応
Medical Entomology and Zoology·2004
Determining the appropriate amount of data for classifying consumers for direct marketing purposes
Journal of Interactive Marketing·2003· 31 cited
Segmenting consumers using multiple-category purchase data
International Journal of Research in Marketing·2002· 20 cited
Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons
Journal of Marketing Research·2002· 341 cited
The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market
Journal of Marketing Research·2000· 214 cited
Brand choice dynamics of consumers over their life-time of purchasing in a product category
Purdue e-Pubs (Purdue University System)·1997

Frequent Co-authors

Frederick Kaefer(5), Samuel D. Ramenofsky(5), Douglas Bowman(3), Kent Nakamoto(2), P.B. Seetharaman(2), Richard G. Netemeyer(2), James G. Maxham(2), Michael Tsiros(1), Ambar G. Rao(1), Gordon P. Wright(1), Kyryl Lakishyk(1), Sonja Radas(1), Alexander Chaudhry(1), Amnar G. Rao(1)