Ezgi Akpınar

Sabancı Üniversitesi — Turkey

Social Sciences · Social Sciences

8h-index405citations28works0.02yr avg
OpenAlex↗ORCID↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Digital Marketing and Social Media(10), Consumer Behavior in Brand Consumption and Identification(7), Language, Metaphor, and Cognition(3), Technology Adoption and User Behaviour(2), Psychological Well-being and Life Satisfaction(2)

Publications28 total

Unveiling the dynamics of emotions in society through an analysis of online social network conversations
Scientific Reports·2023· 2 citedOpen Access
THE EFFECT OF FEEDBACK ON RECOMMENDATION RECEIVERS AND BRANDS
Pressacademia·2022Open Access
Better together: involving consumers in the ideation, creation and dissemination of transformative value
Journal of service management·2022· 9 citedOpen Access
Are 1-endings the new 9-endings? An alternative for generating price discount perceptions
Journal of Retailing and Consumer Services·2022· 9 cited
Combating the fear of <scp>COVID</scp>‐19 through shared accommodations: Does perceived human presence create a sense of social connectedness?
Journal of Consumer Behaviour·2021· 14 cited
Rakibi Caydıracak Pazarlama Stratejileri ve Yönetici Teşvik Programları: Bilişsel Hiyerarşi Bazlı Yeni Bakış Açısı
SHILAP Revista de lepidopterología·2021Open Access
Comparison of automated broth microdilution system (Vitek-2) and agar dilution method in the detection of fosfomycin susceptibility in urinary tract infection agent E. coli and K. pneumoniae isolates
Mediterranean Journal of Infection Microbes and Antimicrobials·2021Open Access
Social Exclusion and Sharing Goals About the Self
ACR North American Advances·2019
Rakibi Caydıracak Pazarlama Stratejileri ve Yönetici Teşvik Programları: Bilişsel Hiyerarşi Bazlı Yeni Bakış Açısı - Marketing Strategies for Entry Deterrence and Managerial Compensation: A New Perspective Based on Cognitive Hierarchy
Journal of Business Research - Turk·2018Open Access
Sharing product harm information: The effects of self-construal and self-relevance
International Journal of Research in Marketing·2018· 25 citedOpen Access
Consumer Attachment Styles and Preference For Sharing Products
ACR North American Advances·2018
D3. Social Exclusion and Wom About Past Versus Future Experiences
ACR North American Advances·2018
Honesty Only Gets You So Far! The Effects of Two-sided Content on Re-purchase Intentions
Bogazici Journal·2018Open Access
Corporate social responsibility and word of mouth
2017· 1 cited
Value integration effects on evaluations of retro brands
Journal of Business Research·2017· 17 cited
Does happiness make consumers happy or does sharing make consumers share
MEF University Institutional Repository (MEF University)·2017
The Effect of Self-Enhancement and Regulatory Focus On Word of Mouth
Journal of Business Research - Turk·2016· 1 citedOpen Access
Valuable Virality
Journal of Marketing Research·2016· 244 citedOpen Access
Measuring social media success
MEF University Institutional Repository (MEF University)·2016
Go Viral: digital marketing special session
MEF University Institutional Repository (MEF University)·2016
page 1 of 2Next →

Frequent Co-authors

Kivilcim Dogerlioglu‐Demir(6), Peeter W.J. Verlegh(5), Jonah Berger(4), Ale Smidts(3), Melis Ceylan(3), Özge Turut(3), Selin Atalay(2), Kathleen D. Vohs(2), Kıvılcım Değerlioğlu Demir(2), Patriya Tansuhaj(1), Joseph A. Cote(1), Nicola Bilstein(1), Jan Klostermann(1), Zeynep Gürhan‐Canlı(1), Cenk Koçaş(1), Begum Sener(1), M. Berk Ataman(1), Yuxin Chen(1), Yuxin Chen(1), Ezgi Ozgen(1)