Jayson S. Jia

University of Hong Kong — Hong Kong

Mathematics · Physical Sciences

10h-index1.2kcitations22works0.02yr avg
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Research Topics

COVID-19 epidemiological studies(4), Behavioral Health and Interventions(4), Complex Network Analysis Techniques(3), Decision-Making and Behavioral Economics(3), Disaster Management and Resilience(3)

Publications22 total

Digital Behaviors Signal Consumer Well-being: A Factor-Augmented Regularized Prediction Model Approach
International Journal of Research in Marketing·2025
When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content
Journal of Marketing Research·2025
Emergency communications after earthquake reveal social network backbone of important ties
PNAS Nexus·2023· 2 citedOpen Access
Mixing patterns and the spread of pandemics
Nature Computational Science·2022· 4 citedOpen Access
Risk perception and behavior change after personal vaccination for COVID-19 in the USA
2022· 10 citedOpen Access
Triadic embeddedness structure in family networks predicts mobile communication response to a sudden natural disaster
Nature Communications·2021· 13 citedOpen Access
The Effect of Slow Motion Video on Consumer Inference
Journal of Marketing Research·2021· 48 cited
Change Appeals: How Referencing Change Boosts Curiosity and Promotes Persuasion
Personality and Social Psychology Bulletin·2020· 12 cited
Population flow drives spatio-temporal distribution of COVID-19 in China
Nature·2020· 893 cited
Population Outflow from Wuhan Determines the Spread and Distribution of the COVID-19 Epidemic in China
Research Square (Research Square)·2020Open Access
The Slow and the Spurious: the Effect of Video Slow Motion on Consumer Persuasion and Trust
ACR North American Advances·2019· 1 cited
The Impact of Previews on the Enjoyment of Multicomponent Multimedia Experiences
ACR North American Advances·2018
The Persuasive Advantage of Change
ACR North American Advances·2017
The Role of Hedonic Behavior in Reducing Perceived Risk
Psychological Science·2016· 33 citedOpen Access
Shake Hard Play Hard: the Impact of Risk on Consumer Behavior in the Aftermath of Disaster
ACR North American Advances·2016
The Effect of Self-Control on the Construction of Risk Perceptions
Management Science·2015· 30 cited
Social Network Activation and Mobile Consumption After a Population Scale Disaster
ACR Asia-Pacific Advances·2015
The Product-Agnosia Effect: How More Visual Impressions Affect Product Distinctiveness in Comparative Choice
Journal of Consumer Research·2014· 44 cited
When does playing hard to get increase romantic attraction?
Journal of Experimental Psychology General·2013· 23 cited
The preference for potential.
Journal of Personality and Social Psychology·2012· 114 cited
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Frequent Co-authors

Jianmin Jia(5), Nicholas A. Christakis(5), Baba Shiv(5), Zakary L. Tormala(3), Yunlu Yin(3), Xin Lü(2), Yun Yuan(2), Ge Xu(2), Wanyi Zheng(2), Sanjay Rao(2), Christopher K. Hsee(2), Ab Litt(2), Yiwei Li(2), Daniella Kupor(2), Jianmin Jia(2), Michael I. Norton(1), Uzma Khan(1), Xianchi Dai(1), Ping Dong(1), Yijian Ning(1)