ESCP Business School — France
Business, Management and Accounting · Social Sciences
2h-index70citations2works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(2), Culinary Culture and Tourism(1), Media Influence and Health(1), Migration, Ethnicity, and Economy(1), Media, Gender, and Advertising(1)
Publications2 total
Journal of Marketing Management·2014· 49 citedOpen Access
SSRN Electronic Journal·2012· 21 citedOpen Access
Frequent Co-authors
Aliakbar Jafari(1), Wided Batat(1), Aurélie Broeckerhoff(1), Ayla Özhan Dedeoğlu(1), Catherine Demangeot(1), Eva Kipnis(1), Andrew Lindridge(1), Lisa Peñaloza(1), Chris Pullig(1), Fatima Regany(1), Elif Üstündağlı(1), Michelle F. Weinberger(1), Tom van Laer(1), Ko de Ruyter(1)