Iris Vermeir

University College Ghent — Belgium

Business, Management and Accounting · Social Sciences

31h-index7.6kcitations242works1.12yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(54), Behavioral Health and Interventions(23), Environmental Sustainability in Business(20), Digital Marketing and Social Media(18), Culinary Culture and Tourism(17)

Publications242 total

The influence of food category, dietary lifestyle, and consumption context on willingness to substitute animal-based food products with plant-based analogs
Appetite·2025· 1 cited
“Seeing taste”: How new vegetable colors and organic labels shape consumer taste expectations
Food Quality and Preference·2025Open Access
Healthy labels, healthy portions? The impact of favorable nutri-scores on consumers' portion size selection and food intake
Food Quality and Preference·2025· 1 citedOpen Access
The Influence of Food Category, Dietary Lifestyle, and Consumption Context on Willingness to Choose Unprocessed and Processed Plant-Based Alternatives Instead of Animal-Based Foods
SSRN Electronic Journal·2025Open Access
Consumer Segmentation in Healthy and Sustainable Food: Insights on Willingness to Change and Food Choices From a Scoping Review
Elsevier eBooks·2025· 1 cited
Measuring situational and dispositional self-licensing
Ghent University Academic Bibliography (Ghent University)·2025
Correction: Evolution of dietary patterns in Flanders: an ecological trend study on best-selling cookbook recipes (2008–2018) and their correlation with household purchases
Nutrition Journal·2024Open Access
Evolution of dietary patterns in Flanders: an ecological trend study on best-selling cookbook recipes (2008–2018) and their correlation with household purchases
Nutrition Journal·2024· 1 citedOpen Access
How a health goal activation drives the Nutri-Score effect
Food Quality and Preference·2024· 6 citedOpen Access
Call for emergency action to restore dietary diversity and protect global food systems in times of COVID-19 and beyond: Results from a cross-sectional study in 38 countries
Heliyon·2023Open Access
The wrap-less revolution: Consumer segmentation by facilitators of and barriers to package-free shopping
Resources Conservation and Recycling·2023· 7 citedOpen Access
Eating out of paper versus plastic: The effect of packaging material on consumption
Food Quality and Preference·2023· 5 citedOpen Access
Consumer preferences towards plant-based, hybrid and cultivated meat analogues offered in different meal contexts and at various consumption moments: A choice-based conjoint experimental design and an online survey
Food Quality and Preference·2023· 15 cited
Face your fears: direct and indirect measurement of responses to looming threats
Cognition & Emotion·2023· 3 citedOpen Access
Machine learning techniques for the identification of risk factors associated with food insecurity among adults in Arab countries during the COVID-19 pandemic
BMC Public Health·2023· 11 citedOpen Access
The full package of package-free retail environments: A mixed methods study on multiple stakeholder perspectives of package-free shopping
Sustainable Production and Consumption·2023· 13 citedOpen Access
Food writings in a postmodern society: a discourse analysis of influencer and celebrity chef cookbooks in Belgium
Frontiers in Communication·2023· 3 citedOpen Access
How online grocery shopping drives private label food purchases
Journal of Business Research·2023· 15 citedOpen Access
What a mess! The effect of messiness in food pictures on unhealthy food choices
Food Quality and Preference·2023· 8 citedOpen Access
What are the ‘shape friendly’ locations to sell misshapen tomatoes? The effect of point of purchase on consumers’ abnormality perception and probability to buy
Food Quality and Preference·2023· 15 citedOpen Access
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Frequent Co-authors

Maggie Geuens(13), Hendrik Slabbinck(12), Wim Verbeke(10), Patrick Van Kenhove(8), Anneleen Van Kerckhove(7), Dacinia Crina Petrescu(4), Ruxandra Malina Petrescu‐Mag(4), Bart Larivière(4), Karijn Bonne(3), Yves Van Vaerenbergh(3), Gudrun Roose(3), Nicky Coucke(3), Tine De Bock(3), Bert Weijters(2), Eva Heeremans(2), Jolien Vandenbroele(2), Vincenzo Russo(2), Dieneke Van de Sompel(2), Ziad Choueiki(2), Florence Bergeaud‐Blackler(1)