Jan-Benedict E.M. Steenkamp

University of North Carolina at Chapel Hill — United States

Business, Management and Accounting · Social Sciences

8h-index4.0kcitations8works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(6), Customer Service Quality and Loyalty(3), Consumer Market Behavior and Pricing(3), Digital Marketing and Social Media(2), Innovation and Knowledge Management(1)

Publications8 total

Socially Desirable Response Tendencies in Survey Research
Journal of Marketing Research·2010· 416 cited
Effect of Service Transition Strategies on Firm Value
Journal of Marketing·2008· 571 cited
International market segmentation: issues and perspectives
International Journal of Research in Marketing·2002· 384 cited
Response Styles in Marketing Research: A Cross-National Investigation
Journal of Marketing Research·2001· 1.2k cited
On the use of structural equation models for marketing modeling
International Journal of Research in Marketing·2000· 442 cited
Brand Equity, Consumer Learning and Choice
Marketing Letters·1999· 123 cited
An investigation into the association pattern technique as a quantitative approach to measuring means-end chains
International Journal of Research in Marketing·1998· 261 cited
Exploratory consumer buying behavior: Conceptualization and measurement
International Journal of Research in Marketing·1996· 579 cited

Frequent Co-authors

Hans Baumgartner(4), Frenkel Ter Hofstede(2), Eric Fang(1), Robert W. Palmatier(1), Martijn G. de Jong(1), Anke Audenaert(1), Michel Wedel(1), Tülin Erdem(1), Joffre Swait́(1), Susan M. Broniarczyk(1), Dipankar Chakravarti(1), Jean-Noël Kapferer(1), Michael P. Keane(1), John Roberts(1), Florian Zettelmeyer(1)